Prostate Cancer Foundation: Thong

Prostate cancer? A blood test will tell you.
The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on

Photographer: Gerhard Merzeder

Advertising Agency: Jung von Matt/LIMMAT Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Samuel Knaus
Advertiser's Supervisor: Thomas Lautenschlager
Account Supervisor: Remo Brunner
Art Buyer: Erasmo Palomba
Art Director: Patrick Beeli

July 2009


Roshan Quintus's picture
Roshan Quintus
667 pencils

well done ! superb

bite me

Guest's picture

nice idea!

jai hind's picture
jai hind
356 pencils


jai hind
art director

tirthomitro's picture
2758 pencils

no doubt about the cognition qualities of the entire campaign.
now, i'm supposing that the forearm and the muscular upper arm are representing the testicles...
am i right?
if not, ivan, do give me the dope on this one

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture
6692 pencils

a prostate examination is no longer involving your ass, but the vein on your arm.

ivan's picture

As wordnerd explained. The copy on the ad explains it.

Guest's picture

I'm not sure if I'd like to see an entire arm next to the words prostate and blood.
And I know that is exactly the point of the campaign, ... but still....

SoCH_TO's picture
959 pencils

Nince art direction and superb idea with good copy

Live with Passion

Emran Hayat's picture
Emran Hayat
832 pencils

funny but nice idea

Creativity is a natural extension of our enthusiasm

Guest's picture

mmm... nice :)

Guest's picture

oh, p3nis elbow decease! I get it.

bubblestheclownfish's picture
614 pencils

Good way to attack a subject many men are fearful of. The crook of the arm where the anus/rectal exam would be, but instead where blood is drawn. Weird enough to make you look, and goofy enough to make you smile.

Dev Kumar's picture
Dev Kumar
834 pencils

:-)...could it have been done better?...Well, No.

clairec's picture
256 pencils

I knew the Swiss were good with cuckoo clocks and chocolate. It seems creative advertising is another one of their talents. These are great!

sush's picture
564 pencils

waoh! that was wat came out of my mouth wen i read d copy great idea.nice one.thumbs up!


Guest's picture


shwetakarumbaiah's picture
13 pencils

really nice!

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