8 comments

Idea machine's picture
Idea machine
166 pencils

old idea crap execution awful art direction esp since its aimed at women and the font is terrible

nycCreative's picture
nycCreative
98 pencils

execution would work better for sprite or bp, in fact..isn't that flowery looking graphic from the BP logo?...weird..looks so similar...and i agree, idea is old...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Free advertising by association for BP (or Sprite or Fresca or any other clear soda the Coca-Cola company makes for that matter.) Not a sound art directional decision...

audkitten's picture
audkitten

As someone who is currently PMSing, I actually find this ad borderline insulting. They need to work on appealing to their target audience.

Salet's picture
Salet
288 pencils

Condescending and the very first word is in the wrong tense. I think it was Ogilvey who said don't let men write ads for woman. This proves his point.

ibeananaba's picture
ibeananaba

nice ad for BRITISH PETROLEUM

word!

raverus's picture
raverus
1476 pencils

BP petroleum?

Beatboxer's picture
Beatboxer
1519 pencils

Yep, got the BP colors...

This is a new one for me... hadn't got a clue it had been already invented WATER FOR WOMEN!

Isn't water universal? Break, Break, Break. Gimme one of those!

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