24 comments

Themadartist1972's picture
Themadartist1972
325 pencils

you really need to close your agency

atb2005's picture
atb2005
13567 pencils

This ad assumes all male candidates for this job are straight. That said, copy is pretty unfunny. Maybe you kiss your wife in places she's never been kissed before? Is that an example of fine copy writing?

Boxey's picture
Boxey
8885 pencils

I'm not defending the ad at all. Just here to say the kiss your wife line is taken from a classic ad.

vurtomatic's picture
vurtomatic
364 pencils

You should maybe kiss your old advertising archives more.

Ameer Saban's picture
Ameer Saban
33 pencils

Wow, you weren't kidding about needing a writer.

Copywriter

kleenex's picture
kleenex
25488 pencils

they must be pretty desperate.

Prof's picture
Prof
1453 pencils

So the puns in this ad are 90% VW? It's so easy to notice that some sentences were just half-assedly constructed around a line. This is amateur first year student writing at best. If you are actually gonna do a copy ad for recruitment, then it must be pure lyricism. This is forced beyond measure. Sorry for being so harsh but the weakness is unbearable...

Quite really.

Billoughsby's picture
Billoughsby
5091 pencils

Well they DID SAY they needed a writer, didn't they? I don't think they've been caught out on any of the points made here.

The ad conveys "just us unassuming chaps" appealing for someone who can write like a demon. About all it needs to do. No?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bakamono's picture
bakamono
1006 pencils

Should add " if you can write better than this you are hired!" it would make everything very clear.

because therefore it is

JeffP's picture
JeffP
810 pencils

Well, they do need a writer. It's pretty clear.

JeffP's picture
JeffP
810 pencils

Re the 'kissing' line. Must be coming from 'After you get married, kiss your wife in places she's never been kissed before'

Check it out and thank you Google: http://books.google.nl/books?id=naaR0AbTMrQC&pg=PA78&lpg=PA78&dq=kiss+...'s+never+been+kissed+before&source=bl&ots=T6jD0yQ88w&sig=ddCPkXoAy9a0yVZ4Zb7Cz_3kIek&hl=nl&ei=P4CsTcLfIZDqObbz3IMK&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCAQ6AEwAQ#v=onepage&q=kiss%20your%20wife%20in%20places%20she's%20never%20been%20kissed%20before&f=false

guis's picture
guis
2 pencils

IIm not defending but I think they are just trying to be sarcastic in a way. the use a line saying impossible is nothing (adidas) and just do it (nike) I mean what they are trying to say is if you can do better than this or what has already been done give us a call.

nerio's picture
nerio
166 pencils

I think you guys are missing the point... the pun of the ad is they are using famous lines from other campaigns... which I think works when they are trying to hire a copy writer... basically telling the person that they need someone who can deliver lines like the ones they use in the ad...

Billoughsby's picture
Billoughsby
5091 pencils

Holy crap, you're right.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LukeySM's picture
LukeySM
7 pencils

I love this. It's a great way of advertising the need for copy -- with other peoples copy. And of course they are not creating beautiful copy.

"We need a few more skilled copywriters, as we have me, Doug, but I am really busy."

or

"We need a writer."

shaun1800's picture
shaun1800
291 pencils

Would have been better/funner if this was intentionally riddled with spelling and grammar mistakes along with some horribly constructed sentences.

rephlex's picture
rephlex
64 pencils

I don`t think so my friend. What u are proposing it`s maybe the oldest and most obvious idea for this kind of ad.

By the way, sorry if my english is not perfect.

aphex

Lica's picture
Lica
30 pencils

It`s a good ad.

The copy talent stands in how he glued the famous advertising lines. Some of you people didn`t even recognize them, so you`re not in the target. Its a decent pun, I`d apply to it.

dadada's picture
dadada
1719 pencils

i'm not a writer so i can't read a whole text:)

Everybody is creative, be yourself.

vurtomatic's picture
vurtomatic
364 pencils

They need a new writer because they're rehashing lines from old ads.

Brainchild Theories's picture
Brainchild Theories
74 pencils

They really should've said

"We're asking someone to come in to literally write and not complain about taking the fall for our editing. We're not asking you to be creative in your writing since there will be editing and tweaking as you write. We need someone more or less to take the title of our writer. It makes clients believe we're legit. Our art director is hard to manage with his poetic writing and his seniority so we're leaving it to you to handle him. As the owner of the Agency, I would not like to take on this responsibility because I just want to make money from your work and not do anything myself, aka ride horses."

davidvaughan's picture
davidvaughan
2 pencils

OK, here's some:

small but tough: VW Polo
no lemon: some Ogilvy classic, I forget which
hello boys: wonderbra
kiss your wife in places: explained in the comments here
reassuringly expensive: some beer
the best lager in the world: another beer

aah. I'm bored with this.

Glut's picture
Glut
3947 pencils

too long, too nothing

iambusy's picture
iambusy
2219 pencils

nice

busy.

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