Pronto: Head

Pronto the most complete beauty treatment for wooden surfaces.
Pronto Extra: cleanses wooden surfaces preserving their natural beauty.
Pronto Legno Vivo: nourishes in deep with a beeswax-based cream.
Pronto Olio Restauratore: revitalizes, wiping out signs of time.

Advertising Agency: FCB, Milan, Italy
Creative Director: Remo Bonaguro
Art Director: Remo Bonaguro
Copywriter: Laura Colombo
Photographer: Maurizio Cigognetti
Published: April 2005

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11 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

A little too obvious this one... back of the chair is better.

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Guest's picture
Guest

bouhouuu that is weird.

Guest's picture
Guest

one would have been enough.

Guest's picture
Guest

Mah...

Manola Fili

HappyHour's picture
HappyHour
2386 pencils

YOU BLEW IT!!!

Jotacef's picture
Jotacef
219 pencils

that analogy doesnt make enough sense

AmOgodzzz's picture
AmOgodzzz
826 pencils

Creepy as hell. Also, a terrible idea. Italian advertising, gotta love it.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

it kinda reminds me of a horror movie...

Guest's picture
Guest

What's weird? It's the typical wooden souvenir from Kenya or Nigeria. Anyway, the other one is much better.

Cheerriiee's picture
Cheerriiee
952 pencils

Spooky, all i can say.

Chelsey Homan's picture
Chelsey Homan
90 pencils

I liked the hinting at the metaphor. We're not idiots, don't scream "CAUSE IT'S LIKE SKIN! GET IT? SKIN? GET IT?" The less obvious ones were much better.

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