Advertisement

Head

Agency: 
Published/Aired: 
April 2005
Description: 

Print advertisment created by FCB, Italy for Pronto, within the category: House, Garden.

Pronto the most complete beauty treatment for wooden surfaces.
Pronto Extra: cleanses wooden surfaces preserving their natural beauty.
Pronto Legno Vivo: nourishes in deep with a beeswax-based cream.
Pronto Olio Restauratore: revitalizes, wiping out signs of time.

Advertising Agency: FCB, Milan, Italy
Creative Director: Remo Bonaguro
Art Director: Remo Bonaguro
Copywriter: Laura Colombo
Photographer: Maurizio Cigognetti

Comments (11)

Log in or register to post comments

Highest Rated

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

I liked the hinting at the metaphor. We're not idiots, don't scream "CAUSE IT'S LIKE SKIN! GET IT? SKIN? GET IT?" The less obvious ones were much better.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

A little too obvious this one... back of the chair is better.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

bouhouuu that is weird.

Guest's picture
Guest

one would have been enough.

Guest's picture
Guest

Mah...

Manola Fili

HappyHour's picture
HappyHour
Activity Score 2381

YOU BLEW IT!!!

Jotacef's picture
Jotacef
Activity Score 219

that analogy doesnt make enough sense

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Creepy as hell. Also, a terrible idea. Italian advertising, gotta love it.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

it kinda reminds me of a horror movie...

Guest's picture
Guest

What's weird? It's the typical wooden souvenir from Kenya or Nigeria. Anyway, the other one is much better.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Spooky, all i can say.

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

I liked the hinting at the metaphor. We're not idiots, don't scream "CAUSE IT'S LIKE SKIN! GET IT? SKIN? GET IT?" The less obvious ones were much better.

Advertisement