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Promolac Milk: Guitarist

Promolac Milk: Guitarist
Your rating: None Average: 4.3 (3 votes)

I drink

Advertising Agency: Eva, Santiago, Chile
Creative Director/Copywriter: José Silva
Art Director: Chang Lee
Photographer: Manuel Kojchen
Published: October 2006

29 Comments

mrtalented's picture 2175 pencils

just forced and looks fake.

where's the benefit?

joelapompe's picture 2480 pencils

How can you still do think kind of stuff nowadays??? It has been done more than a hundred times... by so many brands, it's insane. I just can't believe it!!!!

hang-the-dj's picture 1270 pencils

I can hardly bring myself to look.

This has just been done so many times I think it may have to become illegel.

Next...

scarfinati's picture 818 pencils

If the benefit is the implied: if i drink milk Ill be able to shred on the guitar...

please, spare me. Somebody is getting paid a shitload of money and they come in with this stuff? Nah...

sloppy4's picture 1514 pencils

yo barf in my mouth.

although there's something so bad about them, maybe they're genius.

oligofree's picture 287 pencils

I like the art & CG.

I'm not a typical Chile citizen ;) ...anyway clear concept an creative copy are missing.

--
It's My Job To Keep Punk Rock Elite

Eduardo's picture 62 pencils

No logo, no ad.

whats the brand?

Eduardo Parra

Néstor's picture 126 pencils

no brand Eduardo.
this social campaign was published to stimulate drink milk and sponsored by a milk factory.
this is single part of the total campaign. for example, in tv ads appears naked celebrities drinking milk.

ZappingLatam.com

Advertising Pawn's picture 421 pencils

I don't get the whole idea / reasoning behind this. Maybe I'm missing something... You are what you drink? Beautiful CG though (except for the wierdly integrated face).

AdPawn - http://adpawn.ovh.org

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San Pateste's picture 139 pencils

again? pfffffff
got rum

fotdot's picture 531 pencils

Reminds me of Hollow Man. Which isn't a good thing. Trying to find an idea in there somewhere and it isn't happening.

Stephan D's picture 50 pencils

boring

Rog's picture 6110 pencils

Looks like it's up to me, then...

HEY! I LIKE IT. THIS IS WILD! WOOHOO!
I haven't a milk "spit" campaign before.
No brandS on Socialist Government sponsored camapignS (I'm guessing)
Clear target. Relevant vibe. Speaks to their life, dreams etc.
Implausible, crazy visuals... but that's still on brief/target.
WIKKID! OLE! CHUGGU-LUG!

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Are you drunk?

You seem mighty keen today.

I can't get past the fact that this is one of the most used device/execution of the past decade in advertising.

But if it works for you - that's great.

Rog's picture 6110 pencils

Just a spitting fan... ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Not touching that.

Rog's picture 6110 pencils

Well, it's a refreshing change from Post-It Notes, White pages and Logos.
My personal state? As a former Snr Writer's t-shirt probably still says...

High on Life.... and glue.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture 1144 pencils

even the art direction look weird, i hate the blurness at the face

Laurent's picture 295 pencils

totally the same thing as a campaign by coca cola

Defected's picture 6 pencils

Nothing Special!

Just good photo

Desi's picture 1052 pencils

Sic transit gloria

braindrain's picture 242 pencils

Yo cago. On this campaign.

kalpesh78's picture 2096 pencils

Awesome Art.

ideas....30 minutes nahi toh free.

Byte's picture 317 pencils

Yeah. Is a insight. The rockers drinks milk.
Sucks.

Byte!

Disco Munky's picture 3934 pencils

This is kack.

The photoshop work on this looks like it was done with two willys holding one mouse.

;-{

Doin' it for the points

A. J. SMITH's picture 2850 pencils

You didn't try that in the office did you?

I hope you washed the mouse.

elmikel's picture 1153 pencils

It looks very nice but that's it. I don't see any connection with the product.

A. J. SMITH's picture 2850 pencils

"I drink"

This is for milk right?

BUGGERS

Totto's picture 687 pencils

milky... but not rocking

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