Promocard: We are all guilty

Promocard (the leader free card distributor in Italy) has promoted, together with ADCI (Art Directors Club Italiano), a contest offering free publication to the best creatives about the problem of "global warming". This has been one of the proposals that have been selected for publication.

Advertising Agency: Horace Kidman, Milano, Italy
Creative Director: Fabio Gasparrini
Art Director / Copywriter / Photographer: Matteo Pozzi
Published: September 2007