Prolong: More Time for your fantiasies

More Time for your fantiasies
Prolong
Against premature ejaculation

Advertising Agency: DDB, Chile
Excecutive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Director: Tomás Garin, Matías Lecaros
Copywriters: María de los Ángeles Contreras, Jordán Cáceres, Felipe Araya, Felipe Hernandez
Illustrator: Hugo Yáñez
Photographer: Alejandro Caputo
Published: 2011

26 comments

CrackerJackWorks's picture
CrackerJackWorks
14511 pencils

nice

Carlos Aledo's picture
Carlos Aledo
63 pencils

Brilliant concept and execution.

Frederick W's picture
Frederick W
7 pencils

I'm jealous, CANNES!

Kevin Prado's picture
Kevin Prado
13 pencils

the concept is clear, excelent execution
Congrats!!!

CommandZ's picture
CommandZ
2486 pencils

This made me smile. My only nitpick is the elevator shaft wouldn't really be in that position next to the windows but I understand it needed to be cheated up for the composition.

bakamono's picture
bakamono
1004 pencils

I think they are not in the elevator, it's a fantasy so it's in the bedroom. Maybe that is why it is so close to the window.

because therefore it is

bakamono's picture
bakamono
1004 pencils

I thought that is what the stop button was for, I guess I was wrong.

because therefore it is

sandipkayal's picture
sandipkayal
270 pencils

great idea...

a CREATIVE drop

sandipkayal's picture
sandipkayal
270 pencils

but not for normal people

a CREATIVE drop

motif's picture
motif
79 pencils

would someone explain it?i cant get it..

TommyO's picture
TommyO
1866 pencils

Beautiful.

hythamabuelela's picture
hythamabuelela
36 pencils

great

lessismore's picture
lessismore
251 pencils

nice

Richard Finch's picture
Richard Finch
201 pencils

Sweet Stuff. Beautiful art direction although the typo doesn't work for me.

pez's picture
pez
1800 pencils

Good stuff.

atb2005's picture
atb2005
13567 pencils

@motif

The guy fantasizes about having sex in the elevator. So with "prolong" that fantasy never stops; hence, the elevator keeps going up, through the roof. This is my take. Might be wrong.

Themadartist1972's picture
Themadartist1972
325 pencils

the best one i have seen today so far, the best thing is humor in advertising !

tirthomitro's picture
tirthomitro
2764 pencils

these rock - the entire campaign rocks...
keep the good work, err.. maturing by the day!

they showed me a picture & i laughed
dignity has never been photographed

Phillhb's picture
Phillhb
168 pencils

The first thing that i thought was Charlie and the glass elevator , not premature ejaculation. It took me a while to get the message from this, which unless it was placed in a magazine i would not have got. So having sex in the elevator so long that you need to break out of the roof, i am guessing is the message. Not clear enough for me Should of had a bra hanging out of the door or something so that people who Drive past, or walk past can quickly understand the message.

Blike's picture
Blike
28 pencils

Excellent work!Love It

kleenex's picture
kleenex
34115 pencils

Not really feeling it.

Mr. Green's picture
Mr. Green
109 pencils

That's funny!

Phony Ads's picture
Phony Ads
149 pencils

This idea was lost on me. I'm all about sex in unusual places (especially outdoors), but never once have I fantasized about sex in an elevator.

AdBuzzer's picture
AdBuzzer
1168 pencils

A very precise metaphore I must say ;-) But the branding is too weak.

chaddy velasco's picture
chaddy velasco
95 pencils

i agree with atb2005!

Glut's picture
Glut
3947 pencils

nice!

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