To understand how our children need help, try to put yourself in their places.
Advertising Agency: Longplay, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres
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5 Comments
?????????
wt is that ??????????
you need more help than the children!
shahid
nice comment shahid, made me laugh
jai hind
art director
The concept is good but the copy suggestively should have been "To understand how much the street children need help, try to............" Otherwise it looks like a prostitute coming from poverty background, though she is herself presentable but cannot look after her children.
RAM KATE
Dont know about comment given above.
But I really liked Idea.
Had it been a male, instead female, perhpas better.
They also could have made it into a campaign with different circumstances AND yes really better copy.
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