Projeto Arrastão: Lines, 1

One day, someone’s problem might be your problem too.
Projeto Arrastão wants your help to support needy children to get a head start in life.

Advertising Agency: Fischer+Fala!, São Paulo, Brazil
Creative Directors: Pedro Cappeletti, Flavio Casarotti, Augusto Moya
Art Directors: Thiago Lacorte, Widerson Souza
Copywriters: Jaime Agostini, Ricardo Polinesio
Published: December 2010

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7 comments

Reality Check's picture
Reality Check
1799 pencils

Execution will be familiar, but still of interest to adsoftheworld visitors.

ernesto p's picture
ernesto p
76 pencils

una campaña de lo más fascista y estereotipada que he visto...

Vingy's picture
Vingy
474 pencils

Creo que es una buena campaña, tal vez un poco forzada pero con una idea simple "La gente problemática se puede cruzar en tu camino, mejor ayuda a que la gente no se vuelva así"

HappyHour's picture
HappyHour
2387 pencils

This one is much weaker than the others. The idea of a good life being ruined comes through in the first two, with the wheelchair and HIV. This one's a little hard to believe.

Glut's picture
Glut
3947 pencils

what?? Terrible ad, i agree with anne hooper.

luispedromendezb's picture
luispedromendezb
104 pencils

What..? the idea? Concept?

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