Project Ahon: Pop Up House

The project shows How a donation for building homes for typhoon victims also helps the advertiser Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.

Advertising Agency: BBDO Guerrero \ Proximity, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director / Copywriter: Tin Sanchez
Creative Director / Art Director: Brandie Tan
Art Directors: Peepo David, Dennis Nierra
Producer: Al Salvador
Retoucher: Manny Vailoces
Account Manager: Marion Manalo, Belay Santillan


LeeHarvey's picture
3045 pencils

Pop-up ads are always nice but nothing new. Besides that they're very expensive and that's strange if you're a fundraiser, in my humble opinion....

atb2005's picture
13567 pencils

I like it, but this particular placement in some Flow magazine did not seem to raise much money.. Enough to build just one house.

thedesignaddict's picture
5415 pencils

I've done things like this and it's VERY expensive and time consuming to produce. Kudos if you were able to pull it off on budget.

jackblack's picture
2328 pencils

They should have just donated the media spend and did a video why they did it.

Guest's picture

they actually did.

Guest's picture

妈比 都是英语

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