Profilo XXL Refrigerator: Lost Vegetables, Lemon

566 liters. XXL refrigerator.

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Illustrator: Lighthouse
Published: April 2010


corporal_hicks's picture
365 pencils

Idea is ok, but execution is weak, it's not clear if it's ice or sky or anything else..
That lacks in all three..

cef's picture
547 pencils

i wonder if the client approved this campaign...

the_lizard_king's picture
1259 pencils

@ cef: It says everything it has to. Why will it not get approved. It is smart unlike a lot of other crappy ads!

And then GOD said...
Let there be creativity!!!

cef's picture
547 pencils

I said so, because it looks like a fake "ghost" ad.
And pretty sure that, this ad might work for ad people, but not that target group.

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