Profilo XXL Refrigerator: Lost Vegetables, Lemon

566 liters. XXL refrigerator.

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Illustrator: Lighthouse
Published: April 2010

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4 comments

corporal_hicks's picture
corporal_hicks
365 pencils

Idea is ok, but execution is weak, it's not clear if it's ice or sky or anything else..
That lacks in all three..

cef's picture
cef
547 pencils

i wonder if the client approved this campaign...

the_lizard_king's picture
the_lizard_king
1259 pencils

@ cef: It says everything it has to. Why will it not get approved. It is smart unlike a lot of other crappy ads!

And then GOD said...
Let there be creativity!!!

cef's picture
cef
547 pencils

I said so, because it looks like a fake "ghost" ad.
And pretty sure that, this ad might work for ad people, but not that target group.

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