Profilo XXL Refrigerator: Lost Vegetables, Lemon
566 liters. XXL refrigerator.
Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Illustrator: Lighthouse
Published: April 2010


4 Comments
Idea is ok, but execution is weak, it's not clear if it's ice or sky or anything else..
That lacks in all three..
i wonder if the client approved this campaign...
@ cef: It says everything it has to. Why will it not get approved. It is smart unlike a lot of other crappy ads!
And then GOD said...
Let there be creativity!!!
I said so, because it looks like a fake "ghost" ad.
And pretty sure that, this ad might work for ad people, but not that target group.