566 liters. XXL refrigerator.
Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Illustrator: Lighthouse
Published: April 2010
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9 Comments
Simple is not simpleton.
not cleear
Lets force more.
this is not good.
Life is a joke. Laugh.
That means if i need my carrot, i won't be able to find it? hmmmmm...not a positive portrayal of an obvious benefit...
commenting just to gather more pencils:-)
a single freezing carrot to show the big volume?! fail!
A carrot that lost its way inside the huge refrigerator. Simple. Good.
In this ad the refrigerator seems to be useless: it's too big. There's not USP!
Silvia.
Cute illu