Multiplus. 17 liters of water saved per wash
Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Published: April 2010
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15 Comments
ad AD for ADV people only
This is really great idea...
visual gags don't sell
clever idea for any advertisement competition, but not for the target consumer...
good
Life is a joke. Laugh.
bonne communication de groupe, mais peut être pas pour un public large...!
il solito francese cagacazzo che non è capace di parlare in inglese
OK, sorry, my english is not so good, but i'm trying.
According to me, this ad is really good for a corporate communication, but not for a large "audience"...
Hmm can someone please explain?
I think I need an explanation too. Unfortunately.
Brilliant.
Is it due to the water line being lower meaning it saves loads more water?? Certainly isn't clear enough. It's promotes a USP but not obviously and quickly enough. Don't make me work too hard, I'm lazy!
altho the copy says it, if you never washed your clothes, then you wouldn't remember that the water level is up to the very top in these icons, so its pretty good for the target and for buyers with environmental concerns
The ad could work more simply without "30°"
Silvia
The awareness of saving water is improving. We need to be responsible and do what we can to save water even in our own little ways.