Profilo Multiplus Washing Machine: Washing Instruction

Profilo Multiplus Washing Machine: Washing Instruction
Average: 6 (30 votes)

Multiplus. 17 liters of water saved per wash

Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Published: April 2010

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15 comments

Bianconiglio's picture
356 pencils
BianconiglioMonday, July 26, 2010 - 12:45

ad AD for ADV people only

ÖzgürBeyinFikirleri's picture
44 pencils
ÖzgürBeyinFikirleriMonday, July 26, 2010 - 19:28

This is really great idea...

Guest's picture
GuestTuesday, July 27, 2010 - 00:10

visual gags don't sell

cef's picture
555 pencils
cefTuesday, July 27, 2010 - 03:44

clever idea for any advertisement competition, but not for the target consumer...

Elmārs Ārnieks's picture
840 pencils
Elmārs ĀrnieksTuesday, July 27, 2010 - 05:52

good

Life is a joke. Laugh.

Pilou's picture
20 pencils
PilouTuesday, July 27, 2010 - 07:48

bonne communication de groupe, mais peut être pas pour un public large...!

Bianconiglio's picture
356 pencils
BianconiglioWednesday, July 28, 2010 - 04:37

il solito francese cagacazzo che non è capace di parlare in inglese

Pilou's picture
20 pencils
PilouThursday, August 26, 2010 - 11:20

OK, sorry, my english is not so good, but i'm trying.
According to me, this ad is really good for a corporate communication, but not for a large "audience"...

cpaige88's picture
170 pencils
cpaige88Tuesday, July 27, 2010 - 08:46

Hmm can someone please explain?

kgeiger's picture
6767 pencils
kgeigerWednesday, July 28, 2010 - 11:36

I think I need an explanation too. Unfortunately.

Andrej's picture
668 pencils
AndrejWednesday, July 28, 2010 - 05:48

Brilliant.

Guest's picture
GuestWednesday, July 28, 2010 - 11:38

Is it due to the water line being lower meaning it saves loads more water?? Certainly isn't clear enough. It's promotes a USP but not obviously and quickly enough. Don't make me work too hard, I'm lazy!

Guest's picture
GuestFriday, August 6, 2010 - 15:09

altho the copy says it, if you never washed your clothes, then you wouldn't remember that the water level is up to the very top in these icons, so its pretty good for the target and for buyers with environmental concerns

Guest's picture
GuestThursday, August 12, 2010 - 19:23

The ad could work more simply without "30°"

Silvia

kylethomas's picture
24 pencils
kylethomasSunday, October 9, 2011 - 12:08

The awareness of saving water is improving. We need to be responsible and do what we can to save water even in our own little ways.