Procter&Gamble Dreft: Fashion Always Returns, Printed blouse
Fashion always returns. Take care of your clothes.
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Published: March 2010
7 Comments
it's the same with good ideas ;-)
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boring
THIS IS NOT BORING. I LIKE IT. IT´S A FAMILIAR CAMPAIGN.
I like the dog.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
so boring
Wow.. split screens always come back as well, apparently :)
first (and poor) execution of a good insight I think.. i doubt there aren't possibilities to make this work really well without showing two separate images.
for those who have worn it and then seeing their children wear adapted versions of the original can be nostalgic as hell.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).