Procter&Gamble Dreft: Fashion Always Returns, High waist pants
Fashion always returns. Take care of your clothes.
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Published: March 2010



7 Comments
Works for me
same things happens with good ideas
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UGLY MODEL
There's a moral lesson here somewhere.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I like it
Awsome idea! Really strong concept.
of all the ads in this campaign, i think this has the most visually dramatic transitions.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).