Procter&Gamble Dreft: Fashion Always Returns, Bell bottom pants
Fashion always returns. Take care of your clothes.
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Published: March 2010
19 Comments
forced
no, not forced, first one works fine, I like this idea, and is a great insight, because it's true...
yes, it´s forced.and It´s not a great insight, it´s a fact
this ones bad. i mean could ve done without the split screen. makes it look aged
insight is true.. but idea is basic
why forced?..good insight. I think its a good strategy. the art direction is not the best though...I.M.O.
GiBo
Not forced at all. Everyone will get it. I love the approach. I think these ads will do good at the awards.
Hiperion should do us all a favor and find a new hobby.
very forced!
wONDERFUL IDEA, BUT I THINK THE PANTS ARE NOT THE SAME
actually they are same, if you analyse you can see the retouches, forexample wrinkles
Seems like they used same technic on the other works.
Muy buen insight Fabio!!!,, me gustó la idea y además me imagino que fué un trabajo de dia a dia.. saludos de Chile.
Arriba Sudamérica!!!!!!
Claudio Ruiz
mamon....
nice......
nice!
www.tytpol.com
I just loved the idea. The best of the three. Creates the connection with the audiance instantly. Well done agency
shahid
Idea and copy is good But execution is really mediocre.Split screen is not good........
aMm
I really don't get how would it be forced. It's clear, logical and convincing. Take care of your clothes because you will need them later as well. Original argument.
true.. true.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
perfect insight! bravo!