Procter&Gamble Dreft: Fashion Always Returns, Bell bottom pants

Fashion always returns. Take care of your clothes.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Published: March 2010

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19 comments

Hiperion's picture
Hiperion
3138 pencils

forced

pez's picture
pez
1718 pencils

no, not forced, first one works fine, I like this idea, and is a great insight, because it's true...

Hiperion's picture
Hiperion
3138 pencils

yes, it´s forced.and It´s not a great insight, it´s a fact

Guest's picture
Guest

this ones bad. i mean could ve done without the split screen. makes it look aged

Guest's picture
Guest

insight is true.. but idea is basic

Gi_bo's picture
Gi_bo
1385 pencils

why forced?..good insight. I think its a good strategy. the art direction is not the best though...I.M.O.

GiBo

JamaisVu's picture
JamaisVu
410 pencils

Not forced at all. Everyone will get it. I love the approach. I think these ads will do good at the awards.
Hiperion should do us all a favor and find a new hobby.

pierrelastname's picture
pierrelastname
2869 pencils

very forced!

silvi's picture
silvi
4172 pencils

wONDERFUL IDEA, BUT I THINK THE PANTS ARE NOT THE SAME

suheru's picture
suheru
54 pencils

actually they are same, if you analyse you can see the retouches, forexample wrinkles
Seems like they used same technic on the other works.

Guest's picture
Guest

Muy buen insight Fabio!!!,, me gustó la idea y además me imagino que fué un trabajo de dia a dia.. saludos de Chile.
Arriba Sudamérica!!!!!!

Claudio Ruiz

picopalqlea's picture
picopalqlea
999 pencils

mamon....

Guest's picture
Guest

nice......

tytpol's picture
tytpol
776 pencils

nice!

shahidali's picture
shahidali
4063 pencils

I just loved the idea. The best of the three. Creates the connection with the audiance instantly. Well done agency

shahid

aMm's picture
aMm
60 pencils

Idea and copy is good But execution is really mediocre.Split screen is not good........

aMm

Dzsoi's picture
Dzsoi
5268 pencils

I really don't get how would it be forced. It's clear, logical and convincing. Take care of your clothes because you will need them later as well. Original argument.

Migzter13's picture
Migzter13
973 pencils

true.. true.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

perfect insight! bravo!

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