Procter&Gamble Ariel: Magnets

Ariel for low temperatures

Advertising Agency: Saatchi & Saatchi Warszawa, Poland
Creative Directors: Sion Scott-Wilson, Max Olech
Art Director: Grzegorz Ścieszka
Copywriter: Kamilla Komaiszko
Photographer: Tomek Albin
Published: March 2010


Dadaism's picture
161 pencils


What's with the stitch at the bottom?

Adaddicted's picture
3435 pencils

Its..a.......boy, no, its not that ultrasound ;-))


shrix59's picture
6 pencils

i like the funny idea, but is that will drive me to buy it?!

pulchinela's picture
1135 pencils

gooood, I'll buy it!

Appolonia's picture
298 pencils

i also dont get the stitch at the bottom !!!!!!

Adaddicted's picture
3435 pencils

infact I like only that gimmick in this ad ;-)


tamer samy's picture
tamer samy
683 pencils

i think magnets sticks on the Ref. because it is made of Iron not because it is cold !!

netei's picture
215 pencils

the stitch at the bottom: i guess its just a style element (cloth, garment) to tie in the ariel logo/type like a cloth-tag slighty noisy together with the washing machine above
idea: nice... but how does a washing machine make a better fridge and what has this do with clean clothes? ....ah... :D :X :S !? still fun idea.

corporal_hicks's picture
365 pencils

This is good! Made me laugh!!
Like the idea.
The magnet girl looks like "Janine" from Pirates:)))

Tripioso's picture
470 pencils

The stitch is for the cloth tag with the logo. Seems they wanted to rienforce the relation bewteen Ariel and the clothes.

Life's a Trip. Enjoy the Ride!

Molecule's picture
437 pencils

cute, but ugly.

Prime83's picture
497 pencils

I like it, a lot.

Roshan Quintus's picture
Roshan Quintus
669 pencils

impeccably decorated. like it and we get the market might get as well :-)

bite me

Dzsoi's picture
6363 pencils

Maybe not an easy one, but I like it.

smartbox's picture
177 pencils

Smart idea! but I don't like the photo

imagineit's picture
552 pencils

I don't get the whole magnet thing - I know they're usually stuck on the fridge but it's def coz it's magnetic, not because it's cold. Oh well - whatever floats everyone's boat, I don't get the link.

tytpol's picture
777 pencils

Fine idea. Bad execution. I think.

priyanthavij's picture
66 pencils

Yes tytpol, Very bad execution.

dthlb72's picture
545 pencils

not very good, look like too forced in- picture looks practical & logical, but the act seems abnormal.... nobody would want to stick fancy magnets on a wm let alone without any notes or whatever the reason of putting up a magnet is for.
if its to show coolness inside, it doesn't meant by using fridge magnets...

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