Procter & Gamble / Febreze: Lady

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

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9 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Eliminates old-people smell?
That was my immediate reaction to this ad. It's so wrong but so funny!!

And no. Just shrinking your nose doesn't really help sell this product to be honest...

whitespace's picture
whitespace
1953 pencils

Yeah that was my first thought too... Didn't notice the nose until you mentioned it. I thought they were just being rude.

Crisp One's picture
Crisp One
2007 pencils

well at leased they didn't execute the same lame idea, three times.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Ummm, yes they did.
Same stupid nose job exactly three times. Am I missing something else?

sp101's picture
sp101
137 pencils

I am so tired of seeing things which are just smaller than it supposed to be. for me this is first thought thinking!

teenie's picture
teenie
1894 pencils

This is just disturbing.

honestly's picture
honestly
2 pencils
mikepants2005's picture
mikepants2005
504 pencils

She looks stoned. Why are her eyes so red?

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