Procter & Gamble / Febreze: Lady

Procter & Gamble / Febreze: Lady

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Your rating: None Average: 1.9 (11 votes)

Comments

Submitted by Jet Propulsion Lab on Sun, 2008-03-23 12:10.

Eliminates old-people smell?
That was my immediate reaction to this ad. It's so wrong but so funny!!

And no. Just shrinking your nose doesn't really help sell this product to be honest...

Submitted by sold on Tue, 2008-03-25 13:50.

and:
http://www.ccsp.com.br/busca/busca.php?t=red-cell+narizinho&SearchArea...

Submitted by whitespace on Sun, 2008-03-23 23:01.

Yeah that was my first thought too... Didn't notice the nose until you mentioned it. I thought they were just being rude.

abhishake.das's picture
Submitted by abhishake.das on Mon, 2008-03-24 02:08.

so if this product eliminates odour, then why are the noses small?

life's got just one figure of speech.....irony!

Submitted by Baloonatic on Thu, 2008-04-03 07:52.

If you had evolved to the same level as normal human beings then you wouldn't have to see something literal to get it. Would you rather there was just a picture of a woman with 'I can't smell it' coming out of a speech bubble?

Man alive you're dumb.

Saying 'done' without saying where, has been done to death.

Le Douche's picture
Submitted by Le Douche on Mon, 2008-03-24 20:48.

well at leased they didn't execute the same lame idea, three times.

Submitted by Jet Propulsion Lab on Mon, 2008-03-24 21:23.

Ummm, yes they did.
Same stupid nose job exactly three times. Am I missing something else?

Submitted by sp101 on Tue, 2008-03-25 09:06.

I am so tired of seeing things which are just smaller than it supposed to be. for me this is first thought thinking!

Submitted by teenie on Tue, 2008-03-25 15:18.

This is just disturbing.

Submitted by honestly on Thu, 2008-03-27 11:29.
Submitted by mikepants2005 on Fri, 2008-03-28 08:04.

She looks stoned. Why are her eyes so red?