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Published/Aired: 
March 2008
Description: 

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl

Comments (19)

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Highest Rated

Guest's picture
Guest

ahahahahaha
bad choice, the others were bether...

everartz's picture
everartz
Activity Score 7609

we have to punish the shitter for keeping this amount of defecation laid here...
--
Everartz

| Everartz |

Takmelius's picture
Takmelius
Activity Score 203

Let me guess... the client didn't go with either of these directions!

jimkuz's picture
jimkuz
Activity Score 410

This is the first negative comment I've ever posted.
I'm trying not to think less of Febreze because of this ad.
But this is so unpleasant. Surely there is a less crass, way to get across the benefit.
Yes, sh__ is a fact of life, but I learned at a very young age,
that looking at it is really yucky, and that I would be better off to look away.
And ads are like guests in our home - they ought to maintain a sense of decency.

jimkuz's picture
jimkuz
Activity Score 410

Well, I just looked at the other ads in the series, and I think they are all very good.
So, I'm impressed to see that you did come up with
less crass ways to get across the benefit.

rebelscum's picture
rebelscum
Activity Score 2110

I think it's great, negative connotation or not. The message is clear: Febreze kills odours. I totally dig it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Pogi5's picture
Pogi5
Activity Score 253

Perhaps they could've used carrion instead of shit, then again shit really does stink.

soopadirecta's picture
soopadirecta
Activity Score 6

I think the ad is too easy. execution of the concept is awful.

~

Enas's picture
Enas
Activity Score 741

no no get rid of this one

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

natesanmohan's picture
natesanmohan
Activity Score 25

I like all the ads. Good.

http://natesanmohan.blogspot.com/

newfoundheart's picture
newfoundheart
Activity Score 77

disguesting

Jovana's picture
Jovana
Activity Score 30

this is fuglyyyy.. iughhhhhh

but this campain its better of the other of the small nouse...

Aphex's picture
Aphex
Activity Score 264

Return of the psycho shit II - Reloaded (with pizza, nachos & beer).

"Si eres buen copy, presiona alt + F4"

conan o brien's picture
conan o brien
Activity Score 90

gross BUT gets the point across. if i saw this in a magazine, it would DEFINITELY get my attention.

Zeus's picture
Zeus
Activity Score 906

this ad stink!!!

Crisp One's picture
Crisp One
Activity Score 2005

oh shit!

sergeyaoooo's picture
sergeyaoooo
Activity Score 18

disguesting,this ad stink!!!, oh shit!

Weezard's picture
Weezard
Activity Score 50

Charming...

mikepants2005's picture
mikepants2005
Activity Score 504

A SHIT ad! Lol

Guest's picture
Guest

ahahahahaha
bad choice, the others were bether...

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