Procter & Gamble / Febreze: Fly

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008


everartz's picture
7611 pencils

we have to punish the shitter for keeping this amount of defecation laid here...

| Everartz |

Takmelius's picture
203 pencils

Let me guess... the client didn't go with either of these directions!

jimkuz's picture
414 pencils

This is the first negative comment I've ever posted.
I'm trying not to think less of Febreze because of this ad.
But this is so unpleasant. Surely there is a less crass, way to get across the benefit.
Yes, sh__ is a fact of life, but I learned at a very young age,
that looking at it is really yucky, and that I would be better off to look away.
And ads are like guests in our home - they ought to maintain a sense of decency.

jimkuz's picture
414 pencils

Well, I just looked at the other ads in the series, and I think they are all very good.
So, I'm impressed to see that you did come up with
less crass ways to get across the benefit.

rebelscum's picture
2110 pencils

I think it's great, negative connotation or not. The message is clear: Febreze kills odours. I totally dig it :)


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Pogi5's picture
253 pencils

Perhaps they could've used carrion instead of shit, then again shit really does stink.

soopadirecta's picture
6 pencils

I think the ad is too easy. execution of the concept is awful.


Enas's picture
741 pencils

no no get rid of this one

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

natesanmohan's picture
25 pencils

I like all the ads. Good.

newfoundheart's picture
77 pencils


Jovana's picture
30 pencils

this is fuglyyyy.. iughhhhhh

but this campain its better of the other of the small nouse...

Aphex's picture
264 pencils

Return of the psycho shit II - Reloaded (with pizza, nachos & beer).

"Si eres buen copy, presiona alt + F4"

conan o brien's picture
conan o brien
90 pencils

gross BUT gets the point across. if i saw this in a magazine, it would DEFINITELY get my attention.

Zeus's picture
912 pencils

this ad stink!!!

Crisp One's picture
Crisp One
2007 pencils

oh shit!

sergeyaoooo's picture
18 pencils

disguesting,this ad stink!!!, oh shit!

Weezard's picture
50 pencils


mikepants2005's picture
504 pencils

A SHIT ad! Lol

Guest's picture

bad choice, the others were bether...

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