Procter & Gamble / Febreze: Fly

Procter & Gamble / Febreze: Fly

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Your rating: None Average: 3.2 (12 votes)

Comments

everartz's picture

we have to punish the shitter for keeping this amount of defecation laid here...
--
Everartz

Let me guess... the client didn't go with either of these directions!

JimKuzdal's picture

This is the first negative comment I've ever posted.
I'm trying not to think less of Febreze because of this ad.
But this is so unpleasant. Surely there is a less crass, way to get across the benefit.
Yes, sh__ is a fact of life, but I learned at a very young age,
that looking at it is really yucky, and that I would be better off to look away.
And ads are like guests in our home - they ought to maintain a sense of decency.

JimKuzdal's picture

Well, I just looked at the other ads in the series, and I think they are all very good.
So, I'm impressed to see that you did come up with
less crass ways to get across the benefit.

I think it's great, negative connotation or not. The message is clear: Febreze kills odours. I totally dig it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

Pogi5's picture

Perhaps they could've used carrion instead of shit, then again shit really does stink.

soopadirecta's picture

I think the ad is too easy. execution of the concept is awful.

~Treat yourself how you want to be treated.

no no get rid of this one

I like all the ads. Good.

http://natesanmohan.blogspot.com/

newfoundheart's picture

disguesting

Jovana's picture

this is fuglyyyy.. iughhhhhh

but this campain its better of the other of the small nouse...

Return of the psycho shit II - Reloaded (with pizza, nachos & beer).

gross BUT gets the point across. if i saw this in a magazine, it would DEFINITELY get my attention.

this ad stink!!!

Edward Bernays's picture

oh shit!

disguesting,this ad stink!!!, oh shit!

www.afripub.blogspot.com

Jesus, what has that fly eaten???

Charming...

A SHIT ad! Lol

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