Procter & Gamble / Febreze: Bird

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

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15 comments

ibeg2differ's picture
ibeg2differ
420 pencils

Terrific!

Banner2k5's picture
Banner2k5
551 pencils

this one is brilliant. the others work well but this is fantastic.

everartz's picture
everartz
7611 pencils

agreed.. this is the best one, others are daring a bit
--
Everartz

| Everartz |

whitespace's picture
whitespace
1953 pencils

For it to work you'd have to mace the birds' eyes.

Banner2k5's picture
Banner2k5
551 pencils

the bird is looking the other way.

whitespace's picture
whitespace
1953 pencils

if you were maced you'd look away as well.

birds don't hunt by smell.

Banner2k5's picture
Banner2k5
551 pencils

"if you were maced you'd look away as well."

good point although last time it happened i didnt look away until the woman kneed me in the groin.

yeh i see your point, but i feel that with this idea uv jus got to suspend your disbelief a little bit, the seagull hasnt seen the fish, and because it doesnt smell its not turned round.... yet....

rebelscum's picture
rebelscum
2114 pencils

~birds don't hunt by smell~

Whaaa??

Even if that were true, the fact the the fish scent is gone has made the fish unappetizing to the bird. Kiils odours. Bam. Done. Next client.

I dig all 3 of these. My fave is the fly n' shit :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture
thedesignaddict
5366 pencils

You're over thinking it. It's a simple concept, and the benefit is clear. Great art direction too.

Enas's picture
Enas
741 pencils

now it works

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

conan o brien's picture
conan o brien
90 pencils

this is fucking fantastic.

develop a campaign along the lines of this ad and throw out the other "small nose" ads. This is MUCH smarter and less expected.

rebelscum's picture
rebelscum
2114 pencils

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

laksh08's picture
laksh08
111 pencils

whats new?

ANDRECHE's picture
ANDRECHE
56 pencils

bad

thedesignaddict's picture
thedesignaddict
5366 pencils

Love it.

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