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Procter & Gamble / Febreze: Bird
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
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Comments
Terrific!
this one is brilliant. the others work well but this is fantastic.
www.bahonsadvertising.co.uk
agreed.. this is the best one, others are daring a bit
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Everartz
For it to work you'd have to mace the birds' eyes.
the bird is looking the other way.
www.bahonsadvertising.co.uk
if you were maced you'd look away as well.
birds don't hunt by smell.
"if you were maced you'd look away as well."
good point although last time it happened i didnt look away until the woman kneed me in the groin.
yeh i see your point, but i feel that with this idea uv jus got to suspend your disbelief a little bit, the seagull hasnt seen the fish, and because it doesnt smell its not turned round.... yet....
www.bahonsadvertising.co.uk
~birds don't hunt by smell~
Whaaa??
Even if that were true, the fact the the fish scent is gone has made the fish unappetizing to the bird. Kiils odours. Bam. Done. Next client.
I dig all 3 of these. My fave is the fly n' shit :)
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
now it works
this is fucking fantastic.
develop a campaign along the lines of this ad and throw out the other "small nose" ads. This is MUCH smarter and less expected.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
whats new?
bad