Procter & Gamble - Fairy: Drop
One single drop for a sea of plates.
Advertising Agency: Grey Worldwide Romania, Bucharest
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Arpad Fekete
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc
Published: April 2007
19 Comments
one single drop of spoon?....but still nice
Yeah. Beautiful. Good. If it wasn't for the magic flying spoon...
Great art direction!
nice, good idea
The spoon is supposed to represent the droplet of Fairy and the plates represent the...
Actually, why am I bothering, it's so obvious.
great art direction.
don't care if the spoon's flying or not. outstanding art direction, a treat to look at it.
nice......
The spoon is unnecessary in this ad...
muy bien
Great
this ad is confusing without previous knowledge of what fairy is. the spoon should be replaced by something representing the product. nonetheless, i like the concept.
beautiful photography
spoon presents fairy why? from which side?... very very elegant photo i like the imagination
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Brilliant. Whatever the message is, it looks good, it makes you think. It is smart, different and the target audience will be sure to get the message.
www.reptilegraphics.com
- Faisal
www.reptilegraphics.com
GREEEEAAAATTTTT work!
great idea and nice work
Great! exelent treatement of image. I like it and I dont want to analice the idea much :D
Todos somos ignorantes, pero no todos ignoramos lo mismo.
I SHOULD SEE A DROP OF FAIRY IN THAT SPOON. A VERRY GOOD IDEEA, GOOD ART DIRECTION, BUT TWO CREATIVE DIRECTORS FOR THIS ARE TOO MUCH.