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Procter & Gamble - Fairy: Drop

Procter & Gamble - Fairy: Drop
Your rating: None Average: 8.4 (5 votes)

One single drop for a sea of plates.

Advertising Agency: Grey Worldwide Romania, Bucharest
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Arpad Fekete
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc
Published: April 2007

Comments

creative_assylum's picture 134 pencils

one single drop of spoon?....but still nice

Andreas TM's picture 131 pencils

Yeah. Beautiful. Good. If it wasn't for the magic flying spoon...

Hand's picture 197 pencils

Great art direction!

adsux's picture 50 pencils

nice, good idea

purplesimon's picture 481 pencils

The spoon is supposed to represent the droplet of Fairy and the plates represent the...

Actually, why am I bothering, it's so obvious.

tiny_wordz's picture 305 pencils

great art direction.

addyhoch10's picture 2603 pencils

don't care if the spoon's flying or not. outstanding art direction, a treat to look at it.

vincent's picture 28 pencils

nice......

theartist's picture 30 pencils

The spoon is unnecessary in this ad...

ivanshowfine's picture 131 pencils

muy bien

manojchaki's picture 33 pencils

Great

spacecadetglow's picture 249 pencils

this ad is confusing without previous knowledge of what fairy is. the spoon should be replaced by something representing the product. nonetheless, i like the concept.

LJ's picture 40 pencils

beautiful photography

Enas's picture 735 pencils

spoon presents fairy why? from which side?... very very elegant photo i like the imagination

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

FaisalT's picture 36 pencils

Brilliant. Whatever the message is, it looks good, it makes you think. It is smart, different and the target audience will be sure to get the message.

www.reptilegraphics.com

Beatboxer's picture 1523 pencils

GREEEEAAAATTTTT work!

AaqibShah's picture 243 pencils

great idea and nice work

LucasPS's picture 520 pencils
7

Great! exelent treatement of image. I like it and I dont want to analice the idea much :D

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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