Procter & Gamble - Fairy: Drop

Procter & Gamble - Fairy: Drop

One single drop for a sea of plates.

Advertising Agency: Grey Worldwide Romania, Bucharest
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Arpad Fekete
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc
Published: April 2007

Your rating: None Average: 8.3 (3 votes)

Comments

Submitted by creative_assylum on Mon, 2007-05-14 01:07.

one single drop of spoon?....but still nice

Submitted by Andreas TM on Mon, 2007-05-14 02:29.

Yeah. Beautiful. Good. If it wasn't for the magic flying spoon...

Submitted by Hand on Mon, 2007-05-14 03:26.

Great art direction!

Submitted by adsux on Mon, 2007-05-14 04:49.

nice, good idea

purplesimon's picture
Submitted by purplesimon on Mon, 2007-05-14 05:44.

The spoon is supposed to represent the droplet of Fairy and the plates represent the...

Actually, why am I bothering, it's so obvious.

Submitted by tiny_wordz on Mon, 2007-05-14 06:10.

great art direction.

Submitted by addyhoch10 on Mon, 2007-05-14 07:47.

don't care if the spoon's flying or not. outstanding art direction, a treat to look at it.

Submitted by vincent on Mon, 2007-05-14 09:20.

nice......

Submitted by theartist on Mon, 2007-05-14 10:21.

The spoon is unnecessary in this ad...

Submitted by ivanshowfine on Mon, 2007-05-14 11:49.

muy bien

Submitted by manojchaki on Mon, 2007-05-14 15:27.

Great

Submitted by spacecadetglow on Mon, 2007-05-14 18:44.

this ad is confusing without previous knowledge of what fairy is. the spoon should be replaced by something representing the product. nonetheless, i like the concept.

Submitted by LJ on Tue, 2007-05-15 06:06.

beautiful photography

Submitted by Enas on Tue, 2007-05-15 07:07.

spoon presents fairy why? from which side?... very very elegant photo i like the imagination

Submitted by FaisalT on Tue, 2007-05-15 11:39.

Brilliant. Whatever the message is, it looks good, it makes you think. It is smart, different and the target audience will be sure to get the message.

www.reptilegraphics.com

Submitted by Beatboxer on Wed, 2007-05-16 07:10.

GREEEEAAAATTTTT work!