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Procter & Gamble Ariel: Tennis
Brand new clothes every day. Ariel
Advertising Agency: Del Campo/Nazca Saatchi & Saatchi
Creative Director: Gaston Bigio
Art Director:Jonathan Gurvit
Copywriter: Ariel Abramovici
Photographer: Ale Burset
Comments
Nice idea, but a horrible art diretion/photo.
I believe that's the first time I've ever seen a copywriter (or any creative for that matter) with the same name as the product.
photographer has a nice name too...
true
Thats why saatchi hired him :)
i think its very fresh thinking (excuse the pun)
Oh Dear.
You should be ashamed of that.
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It's only an ad.
So, because Ariel makes our clothes look brand new, we end up looking like manniquins (is that the correct spelling?)
I think that when the idea dawns on you, it comes with a really nice feeling...
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Most times, worst enemies used to be best friends...
iam enjoying reading the comments more than the ads
'tis always the way!
Great piece of work!
Way to go!
Personally I don't wanna be compared with a MANNEQUIN - but I like the idea very much. It could be also ad for clothing ... without reading Ariel this was my first impression.
The idea is interesting, and comes across loud and clear, but I think it would be better if the mannequin with the ultra-clean clothes were contrasted with real humans in less-than-perfect clothes. I also have an issue with the "doomsday" dark sky. That does not look like tennis weather.
Jeff
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TopCreatives, the premier online community for creative pros.
Yeah, I found the sky off putting also.
this whole campaign does not draw the attention to the clothes like it should. this is the only piece of the 4 that actually makes the clothes stand out...in all the others i'm more drawn to the mannequins and the atmosphere more so than the clothes. cool idea, but not convinced.
good idea yep. But not finalised as needed i think. Still forcing.
How is it forcing?
I don't really feel the idea.
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