Procter & Gamble Ariel: Tennis

Brand new clothes every day. Ariel

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi
Creative Director: Gaston Bigio
Art Director:Jonathan Gurvit
Copywriter: Ariel Abramovici
Photographer: Ale Burset

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19 comments

tipptapp's picture
tipptapp
133 pencils

Nice idea, but a horrible art diretion/photo.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I believe that's the first time I've ever seen a copywriter (or any creative for that matter) with the same name as the product.

shaft_drive's picture
shaft_drive
273 pencils

photographer has a nice name too...

Chris's picture
Chris
1987 pencils

true

restless_r's picture
restless_r
277 pencils

Thats why saatchi hired him :)

justpassingby's picture
justpassingby
1368 pencils

i think its very fresh thinking (excuse the pun)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Oh Dear.

You should be ashamed of that.

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It's only an ad.

brandsurgeon's picture
brandsurgeon
693 pencils

So, because Ariel makes our clothes look brand new, we end up looking like manniquins (is that the correct spelling?)

I think that when the idea dawns on you, it comes with a really nice feeling...

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Most times, worst enemies used to be best friends...

bhirusen's picture
bhirusen
26 pencils

iam enjoying reading the comments more than the ads

A. J. SMITH's picture
A. J. SMITH
2838 pencils

'tis always the way!

Have Heart's picture
Have Heart
922 pencils

Great piece of work!

Beatboxer's picture
Beatboxer
1519 pencils

Way to go!

peak900's picture
peak900
211 pencils

Personally I don't wanna be compared with a MANNEQUIN - but I like the idea very much. It could be also ad for clothing ... without reading Ariel this was my first impression.

TopJeff's picture
TopJeff
479 pencils

The idea is interesting, and comes across loud and clear, but I think it would be better if the mannequin with the ultra-clean clothes were contrasted with real humans in less-than-perfect clothes. I also have an issue with the "doomsday" dark sky. That does not look like tennis weather.

Jeff

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TopCreatives, the premier online community for creative pros.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah, I found the sky off putting also.

am-o's picture
am-o
162 pencils

this whole campaign does not draw the attention to the clothes like it should. this is the only piece of the 4 that actually makes the clothes stand out...in all the others i'm more drawn to the mannequins and the atmosphere more so than the clothes. cool idea, but not convinced.

hadrianapolis's picture
hadrianapolis
733 pencils

good idea yep. But not finalised as needed i think. Still forcing.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

How is it forcing?

salamandos's picture
salamandos
1947 pencils

I don't really feel the idea.

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