Procter & Gamble Ariel: Cheff

Brand new clothes every day. Ariel

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi
Creative Director: Gaston Bigio
Art Director:Jonathan Gurvit
Copywriter: Ariel Abramovici
Photographer: Ale Burset

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restless_r's picture
277 pencils

He lives in a space ship? Again its nice idea and bad art direction

antonioC's picture
30 pencils

lame ad.

TopJeff's picture
479 pencils

Yeah, I have to agree with relentless_r. The underlying concept is solid but the execution tries to be too techno and makes it impossible to identify with the mannequin (yes, I realize what I just said). This would have come off much better in a real, properly lit kitchen (maybe with a real woman standing by watching her man(nequin) cook).


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A. J. SMITH's picture
2838 pencils

I have to disagree with you chumps.

I have no problems with this, a solid concept, nice and clear execution, refreshing take on a tired subject.

It's only an ad.

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