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Procter & Gamble Ariel: Cheff
Brand new clothes every day. Ariel
Advertising Agency: Del Campo/Nazca Saatchi & Saatchi
Creative Director: Gaston Bigio
Art Director:Jonathan Gurvit
Copywriter: Ariel Abramovici
Photographer: Ale Burset
Comments
He lives in a space ship? Again its nice idea and bad art direction
lame ad.
Yeah, I have to agree with relentless_r. The underlying concept is solid but the execution tries to be too techno and makes it impossible to identify with the mannequin (yes, I realize what I just said). This would have come off much better in a real, properly lit kitchen (maybe with a real woman standing by watching her man(nequin) cook).
Jeff
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TopCreatives, the premier online community for creative pros.
I have to disagree with you chumps.
I have no problems with this, a solid concept, nice and clear execution, refreshing take on a tired subject.
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It's only an ad.
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