Procorrer: Change

All you need for running.

Advertising Agency: 433 Comunicação, Curitiba, Brazil
Creative Directors: André Strauss, Bud Distefano, Cicero Lago
Art Director: Ivaldo Ferreira
Copywriter: Estevan Petyk
Photographer: Rodolpho Pajuaba
Published: July 2012

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The ad focuses on the center, so it means you should go running butt naked?

LenaGoia's picture
LenaGoia
11 pencils

"Equilibrium" is everything that comes to my mind while looking at this print. It's simple, yet powerful.

danielchapman's picture
danielchapman
292 pencils

Its meant to be a timeline kind of thing I think. With mixed units (weight vs running).

Maybe its a B.C. and A.D. thing, which would mean the shoes are the child of god?

Kind of forced imo, but has something bigger buried in there possibly... or should I say sealed in that tomb?

kleenex's picture
kleenex
26822 pencils

My problem with this ad is that I am not seeing any real change in the size of the clothing at the ends though,,,

ancana22's picture
ancana22
273 pencils

Pra que a porra dos números lá em cima? Boa ideia!

brunócio's picture
brunócio

Simple, but well thought, works pretty well for me

Barbara O.'s picture
Barbara O.
191 pencils

Well for me, it says 'no matter the weight or the distance, all you need are procorrer shoes and a bottle of water'

Barbara O.

NicoCiego's picture
NicoCiego
1035 pencils

Very smart. Kudos to the CDs!

Shahzad Zaman's picture
Shahzad Zaman
6 pencils

The picture depicts the difference between before and after one used procorrer shoes.
First, his weight increased from 95 to 115kg. When procorrer shoes came, he went from running 0km to 10km.
In the same picture, we can see his clothes he wore before he had these shoes and after he started running.

shahidali's picture
shahidali
4063 pencils

Like the idea. Copy is not connecting to the core benefit of the product. Execution could have been better.

shahid

ItMatters's picture
ItMatters
2171 pencils

Too open for different views. Take too long to see the idea. I probably have flipped the page.

khronos's picture
khronos
998 pencils

well executed...i dont think its working too hard...pretty slick imo

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