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Procolor Digital Imaging: Neanderthal

Procolor Digital Imaging: Neanderthal
Your rating: None Average: 4.8 (20 votes)

Whatever we touch.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung

13 Comments

ivan's picture
everartz's picture 7590 pencils

Thanks ivan :D
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Everartz

| Everartz |

TRICKY's picture 3932 pencils

"Goldmember"???

The man who stops advertising to save money is like the man who stops the clock to save time

underground's picture 41 pencils

But who gets that link other than the advertising community?

ricklongo's picture 1246 pencils

It IS an ad for the advertising community. It's a retouching bureau.

Garg0yle's picture 144 pencils

ERRRRR... the T.G. 'IS' the Advertising Community!

ShanGhai!

wahwah's picture 120 pencils

trying too hard for a gold?

sold's picture 2623 pencils

people here just dont get it.
they are trying to say: every ad work (whatever) they (we) participated (touch), gain some GOLD AWARD (the change in the references).
and they took 3 gold lions to make the campaign...

for me, this campaign is not bad, not good, more bad than good.

JamurPutih's picture 265 pencils

i don't like the digital retouch
they even don't do the shadow right.
see the shadow under his feet?artificial...

end of joy, enjoy

Tomzwarts's picture 40 pencils

They didn't do anything about the shadow, thay only make hem gold, look before you judge.

JamurPutih's picture 265 pencils

YES they did the shadow,
if you want to know, this ad is about the company that work on the digital company of the real ad.
this ad refers to http://adsoftheworld.com/media/print/wrangler_basic_cut_one

and the idea is that every work they did, they digital TOUCHed it, they make it gold.

so yes, they made the shadow.

next time you look before you judge someone you think that he is judging.

end of joy, enjoy

JamurPutih's picture 265 pencils

...but i like the idea...

end of joy, enjoy

Fridgerator's picture 458 pencils

Hasnt this been done for Orange Apple or something?

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