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Procolor Digital Imaging: Neanderthal
Whatever we touch.
Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung
Comments
This ad is referencing: http://adsoftheworld.com/media/print/wrangler_basic_cut_one
Thanks ivan :D
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Everartz
"Goldmember"???
But who gets that link other than the advertising community?
It IS an ad for the advertising community. It's a retouching bureau.
ERRRRR... the T.G. 'IS' the Advertising Community!
ShanGhai!
trying too hard for a gold?
sorry not applicable :(
people here just dont get it.
they are trying to say: every ad work (whatever) they (we) participated (touch), gain some GOLD AWARD (the change in the references).
and they took 3 gold lions to make the campaign...
for me, this campaign is not bad, not good, more bad than good.
i don't like the digital retouch
they even don't do the shadow right.
see the shadow under his feet?artificial...
end of joy, enjoy
They didn't do anything about the shadow, thay only make hem gold, look before you judge.
YES they did the shadow,
if you want to know, this ad is about the company that work on the digital company of the real ad.
this ad refers to http://adsoftheworld.com/media/print/wrangler_basic_cut_one
and the idea is that every work they did, they digital TOUCHed it, they make it gold.
so yes, they made the shadow.
next time you look before you judge someone you think that he is judging.
end of joy, enjoy
...but i like the idea...
end of joy, enjoy
Hasnt this been done for Orange Apple or something?
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