Prockey Pen: Bikini Polka dot
100% water and sun proof.
Advertising Agency: Ogilvy, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Copywriters: Kulvadee Doksroy, Khanitta Wichitsakonkit
Via: addict
18 comments
Surely. Most excited person concerning this project was an art director and client. And by the way what was the product?
http://www.mixcloud.com/miko1aj/
i think these are stock shots, though. (envious)
& the marker artist on the shoot.
and why not?
very unexpected!
but why same thing for 3ads.. they could have taken the thought further,
explored other situations, maybe a guy at some point ; P
to me this is half cooked..
There are paint on cloths but draw on cloths? Nice me like.
And the cleverest part is, like every second ad coming out of south-east Asia, you can't see the name of the client unless you blow the ad up by 5000%!
That's true. Who the hell is selling waterproof pens?
I´d never criticize an ad with hot bikini girls!
that is exactly why they used them.. devilish ; )
I think this kind of product are for kids.
Im not sure if this visual is the most appropriate for that use.
Anyways, its a good ad for me.
Byte!
i wanna buy those pens!
Apparently they've found all three attractive white women in Bangkok, Thailand. No doubt their target market will completely identify with this campaign.
zuper!
ya i like these, good idea, i agree with lamz that they could've made it better
I just ceep on coming back to this, oh why can't there be porn on the internet....
...wait!
Seriously though, I still can't name the product and trust me I've been looking at the ad.
http://adsoftheworld.com/media/print/bic_lady?size=_original
HENDRIX still rulez...
They could have taken the idea further, they could have shown how the girls managed to clean their painted bodies.
With spirit?