me thinks's picture
me thinks
722 pencils

I really really like the approach.

BTW, who's the copywriter?

spiderbear's picture
20 pencils

I love the styling, and the expressions, but replace the World Gym logo with a competitor's, and it would still work, wouldn't it? Unless I'm missing something. Great layout and photography, too bad about the generic message.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Yes, it would still work with Powerhouse Gym or IronMan Gym or Concrete Jungle Gym (where'd THAT come from?) or whatever... But they took the "generic message" and made it their own and ran with it. So that when the next competitor comes after these guys with a similar message ad, World Gym already has the upper hand.

So, I always rebut this kind of comment with "Yeah, but they came up with it first." (if the campaign is worth defending that is...)

Nice take on the old "brain versus brawn."

Beatboxer's picture
1517 pencils

Weeeeeellllll, even if you use your muscles, something have to 'guide' them, right? And what guides? The brain, the head, the soul...

I think this is funny, but... ok.

Most probable thing to happen for this woman, even if she goes to gym every day, is to get slimmer, not much stronger.


returntosender's picture
42 pencils

Hey dude, you're too much rational. Sometimes, use your instinct and your heart or you'll shoot down any original idea.

philippertl's picture
656 pencils

I agreed. Advertising is mainly about emotions and imagination

For hire and desire ... http://www.prettymorning.co.uk

lsadunb's picture
571 pencils


Mtl Dave's picture
Mtl Dave
274 pencils

Great campain. I like the photo... very funny.

Advertising Pawn's picture
Advertising Pawn
419 pencils

That's a refreshing strategic angle for a Gym advert. I like it. A lot.



Join the rarely updated ad orgy here: http://www.advertisingpawn.com

jennywhx's picture
1142 pencils

i love this series of ads, especially when i know my brain stuck everyday sitting in front of computer only. Exercise even make you think better :P.

copycomoelcopi's picture
822 pencils

great. great ad. period.

salamandos's picture
1947 pencils

it does not seem nice to me, constructed benefit.

chintan ruparel's picture
chintan ruparel
1516 pencils

nice approach..kinda fresh!

~ old habits die hard, older ones never do ~

pieter's picture
216 pencils

good to see some CREATIVE gym ads. whooo

addyhoch10's picture
2592 pencils

You can't solve every problem with your head.

to me these guys don't seem to be able to solve ANY problem mentally... they rather look over-challenged by the situation, or even sort of brain dead (esp. no 1 & 2).

i really like how these people express both physical and mental slowness but i think the headline doesn't go 100% with it.

Tapper's picture
490 pencils

good original thinking

Strip. Strip. Strip.

mrtalented's picture
2171 pencils

nice insight. nice photography.

Fk Mikenj's picture
Fk Mikenj
197 pencils

hmm, i think this problem does not fit
everyone who can carry 1 folder can solve this ( with his/her brain )

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