Advertising Agency: Aimaq Rapp Stolle
Creative Directors: Christoph Stricker, Robert Krause
Art Directors / Illustrators: Jan Lucas, Mario Nussbaumer
Copywriter: Björn Bremer
Published: November 2007
Why is everyone so hung up on the fact that a handgun couldn't kill an elephant? The message here is not that a handgun could take down an elephant; that would be ridiculous. It's that we're killing our wildlife at an alarming rate. And that point comes across quite nicely I think. Great visuals.
Comments
if I pulled that trigger the hippo would die.
this campaign sucks.
Somehow I doubt you could kill a hippo with a handgun. At least not before it killed you for trying.
But if you had a giant handgun, or a tiny hippo...
Emmm, it's an elephant. e l e p h a n t!
Yeah, but just i m a g i n e if it was a hippo disguised as an elephant...
Hmmmm. So that's a hippo hmmm...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Copy destroys it, nice visual why was a handgun used twice?
dears.. krautland n kgeiger... its an Elephant.. lol
DOES look like a hippo, though...
"LifeTheUniverseAndAdvertising.com"
"wortvoll.com"
Elephant, hippo, rhino, whatever... A handgun would still be next to useless. ;)
Why is everyone so hung up on the fact that a handgun couldn't kill an elephant? The message here is not that a handgun could take down an elephant; that would be ridiculous. It's that we're killing our wildlife at an alarming rate. And that point comes across quite nicely I think. Great visuals.
Terrible line though.
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