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Boy

Agency Network: 
Published/Aired: 
December 2012
Description: 

Print advertisment created by TBWA, Switzerland for Pro Juventute, within the category: Public Interest, NGO.

Cyber-bullying hurts. And can end in suicide. 147, Pro Juventute's emergency-number helps.

Advertising Agency: TBWA\ZURICH, Zurich, Switzerland
Creative Director / Art Director: Frederick Rossmann
Copywriter: Samuel Wicki
Graphic Designer: Johannes Dörig

Comments (10)

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kleenex's picture
kleenex
Activity Score 49042

YUCK!!!

tazyboy's picture
tazyboy
Activity Score 777

Art direction is good

charithco's picture
charithco
Activity Score 266

kind of like this concept!

"Art is my life's satisfaction"

pierrelastname's picture
pierrelastname
Activity Score 2869

oooolddddd.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

simple and direct

Love creating ads..

RogerBlackburn's picture
RogerBlackburn
Activity Score 4

That kids face looks so sad that it can be on one of those meth commercials.

Hello =]

Black Hour's picture
Black Hour
Activity Score 368

student work, too direct maybe

NicoCiego's picture
NicoCiego
Activity Score 1033

The first thing that would have come to mind.

Kerninglife's picture
Kerninglife
Activity Score 162

I feel like they should show an example of "cyber bullying". Maybe an messenger window or something along those lines with text that is considered "cyber bullying".

feysal's picture
feysal
Activity Score 2567

very impactful

groovy baby!

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