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23 comments

Have Heart's picture
Have Heart
922 pencils

great!

LeeHarvey's picture
LeeHarvey
3045 pencils

Great? You mean grand theft! See comment 'bontjas' below...

iT-iS-i's picture
iT-iS-i
1721 pencils

Funny, and that's as far as it goes

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

darth_darkcape's picture
darth_darkcape
100 pencils

THAT'S AS FAR AS IT NEEDS TO GO... SUCCESS!

picky2's picture
picky2
280 pencils
Copykid's picture
Copykid
95 pencils

The carpet, the angle, the branche...

This is no coinsedance

panasit's picture
panasit
687 pencils

Indeed, nice composition.

-Tung
--good idea is enemy of great idea

Tincho's picture
Tincho
1093 pencils

Excellent.

ABM's picture
ABM
4 pencils

ABM

Done indeed by Duval Guillaume Antwerp in 2003. Nominated at the Eurobest 2004 and at the CCB (Creative Club Belgium) 2004

kergu's picture
kergu
6785 pencils

Yeah... GTA. Grand Theft Ad!

devkarthik's picture
devkarthik
409 pencils

funny :)

- kk

Mandla N's picture
Mandla N
90 pencils

How original i thought frenchmen were artistic and creative....who is coping who

Mandla N's picture
Mandla N
90 pencils
SeanMartin's picture
SeanMartin

Calm down. It's not like this is all that original in the first place, but it's still amusing *no matter who thought of it first*. It's not like there's a whole lot of original ideas out there in the first place: eventually it comes down to execution. And frankly, this one is far better in its layout and photography than the one mentioned above. In particular, the lighting, which looks completely natural even though it's completely designed.

ABM's picture
ABM
4 pencils

Advertising is all about originality and this is a complete ripp off. And I mean a complete ripp off. Angle, Fireplace, tree everything. This is no coinsedence. And the origenal ad is much better. More subtle.

But if this is your opinion about advertising good luck and you'll will never get there mr Sean Martin.

picky2's picture
picky2
280 pencils

Agree with ABM. Advertising is about being different/ more outstanding then your competitiors in your market.That's how you become appealing and a brand with a certain feeling/emotion to it. That way you sell your mesage/product. It's an advertising basic. Execution is important but will never make the same idea telling a complete different story. WHAT A RIP OFF!!!

picky2's picture
picky2
280 pencils

Agree with ABM. Advertising is about being different/ more outstanding then your competitiors in your market.That's how you become appealing and a brand with a certain feeling/emotion to it. That way you sell your mesage/product. It's an advertising basic. Execution is important but will never make the same idea telling a complete different story. WHAT A RIP OFF!!!

SeanMartin's picture
SeanMartin

If you guys *seriously* think advertising is about being original, may I suggest you wake up and smell the coffee a bit more? There hasnt been a truly *original* advertising concept in fifty years. Everything is a rip off of something else, so why should we pretend that our end product should be so much more original than anyone else's?

It *does* come down to execution. The marketplace doesnt care about originality in ideas; it needs a *memorable execution* if the idea is to have any sticking power; this is why we remember films like "Sleepless in Seattle:, when its core plot is about as unoriginal as it gets. Execution can make a tired ad seem fresh, and I strongly disagree that the one linked is a "better" ad. The layout in that one is forced and unnatural, with lighting that's flat and unimaginative. At least here, even if the concept isnt wildly original, the overall *look* of the ad is better coordinated and styled.

So sorry, but dream on if you think you're going to ever come up with something so wonderfully original that folks will flock to it. Chances of that are slim to none, and one minute after it appears, someone will come along, take your fabulously original idea, and improve on it, just as this AD has done... assuming he saw the linked ad in the first place, which, truth be told, is pretty unlikely since we're not talking about something all that *original* in the first place.

picky2's picture
picky2
280 pencils

you sound like a trade show display salesman! But for somebody with that lack of fantasy you're doing ok i guess. Good luck in your boring 50 year old dusty display world.

SeanMartin's picture
SeanMartin

LOL -- that's your best shot?

No wonder you're a wannabe AD. :)

Face it: you cant defend the other ad on any level, so you choose to attack the messenger. Yeah, that's real swift. I'm sure it will serve you well in whatever career path you may choose... like insurance. Or maybe corporate law.

sold's picture
sold
3219 pencils

i think people are confusing "originality" with "creativity".
very close, but still have a little difference.
all originality is creativity, but not all creativity is originality.

why or how this happen?
well, to coincidence until ripp off intentionally we have a whole universe of possibilities to make someone do the "same" work than another worker.

for me, it is very difficult some selfish worker like admen do intentionally some work just like another one did.
this kill himself inside out.

Mandla N's picture
Mandla N
90 pencils

Its like coping in class at first grade word to word! Imagine if it was our concept that is being ripped off Sean Martin, would you says that 50 year story?

musback's picture
musback
355 pencils

Lol, yea, maybe it's not that original; http://i33.tinypic.com/2vkm62o.jpg (crappy concept of mine from march 2005 in school, but teacher said it was also done before. But hey, if someone else aslo came up with it, it's not good enough ;-) )

ps. my copy reads the éxact same... 100% in Dutch

but about the image itself: very nice AD & typo imo

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is lookin for a job!

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