Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Steve Cochran
Copywriters / Art Directors: Jonathan McMahon, Lisa Fedyszyn
Photographer: Stephen Roke
Agency Producer: Jo Kouvaris
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
Marketing Manager: Kristen Cartmer
Via: bestadsontv
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22 Comments
very nice jobs,
i like it !!
but if the soap was used once, the impression will go, so only the first person who uses the soap will get the message?
www.adforce1.ae
silly.......
http://maitrilanger.blogspot.com/
Uhhh...I haven't seen soap bars in public bathrooms since...I don't know.
All of them have liquid soap dispensers now, as it's way more hygienic.
It would have been better the soap was given away as direct mail or something like that, IMO.
NO,NO,NO, i would put trhee real bricks on the floor and a vinil of a hole in the wall or something , i mean this is kind of lame, have you seen the tv show?.
Now why would they want to do a lazy and uninspired first thought like what you suggest?
I like this. It is about escaping from prison, and done in a not-so-first-thought kind of way.
I guess not too many probably would use it to wash their hands when there are soap dispensers in public toilets, but some people would probably pick it up to have a look at it. And for them I'm sure they would get a smile out of it.
The soap would be stolen by the first normal guy.
nice photos. :)
pics are better then the idea...
Although the idea is OK, i believe the only place they still may use soap bars, is the public rest room of a jailhouse. :)
a perfect example of guerilla/non-traditional gone stupid. and i'm sure they really placed the soaps "all around new zealand"
haha silly. agree with Geehumshriber.. once-twice used, then flopped. colenso bbdo is one of the best in NZ but this has fallen flat.
smells like a scam too.
Don't DROP IT!!!
Very similar idea for a very similar product. This one's worst.
http://adsoftheworld.com/media/ambient/hbo_oz_soap?size=_original
It's nice, IMHO the comments on here are a bit harsh. The only one I agree with is that I don't see this idea widely making it into toilets up and down NZ.
prison break? isn't the show talks about tattoo?
end of joy, enjoy
Well... kinda boring... don't like it. I supossed I would never wash my hands with this soap, and btw... this bathroom really looks like an old-fashion-never-cleaned room...
>>> Design with no knowledge about printing, it's not design!
>>> Designed to be signed...
The impression wouldn't last long. Hmm. And do people really use bar soap in public bathrooms in New Zealand? Seems unsanitary.
-Natalie
http://www.nataliemarion.com
i did not like it
like it. finally, after flipping through a bunch of annoying ones, a good one emerges.
i heart bbdo. :)
C'mon Kiwis. (and Colenso for that matter). You don't have to follow your asian neighbours (singapore/malaysia/china/india/et al) with their award winning scams to win creative recognition. You're all above that kinda inferiority-complex s***.