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Comments (27)

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Highest Rated

skeMaMen's picture
skeMaMen
Activity Score 428

The table is more emotional than those people...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

creative420's picture
creative420
Activity Score 279

I like the thought.. though its falling somewhere close to the famous Saint Gobain campaign.. but Poor Execution.

mrtalented's picture
mrtalented
Activity Score 2171

art direction, lighting and photography are badly done. this execution appeals to the housewives of inmate husbands. lol

ellehcimeo's picture
ellehcimeo
Activity Score 3516

How is the lighting in prison? What is wrong with the art direction?
I find it a touching moment between the two of them. And no, my husband is not an inmate.
It's a nice exageration of the product's benefit of making glass so clear it's as if the glass weren't even there.

mrtalented's picture
mrtalented
Activity Score 2171

but you work in ad biz. so that's the big difference. i just doubt that how many full-time housewives will understand what this ad trying to sell.

for your question about the art direction, i PERSONALLY think the cropping is not quite good by having only a corner of a chair on the bottom left and half the head of the guard. if they made it a bit blurry on the background, the main focus of hands holding will be more highlighted. above all, the set decoration indicates that it's been shot in a studio in a glance. if they made it rougher, the outcome will be more convincing.

that's about it. please note that it's my opinion. anyone can see it differently.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Oh monsieur talented, you are absolutely entitled to your opinion. I wasn't trying to tear into you. I just wanted to hear what you thought could have been done better. I wasn't bothered by the cropping and found the cold lighting and the mood of the ad just fine. It's a style or a look they are going for, it shows in their other ad as well. Probably to differentiate themselves from the sunshine and lollipop type layouts and photography of other cleaning product ads.
Thanks for elaborating, I really appreciate you taking the time.
Cheers!

skeMaMen's picture
skeMaMen
Activity Score 428

ellehcimeo, are you so stupid or so blind, or both? mr.talented has made the point, but you're so primitive and naive to understand any of this...

You don't even know what the AD is...!

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Right now, I'm EXTREMELY tempted to make fun of your user name based on your comment.
But I won't. Not going to get into any trouble today (Fri. 13th)...
I just wanted to say I strongly disagree and I just love how they dramatize the product benefit in an emotional way (although the visuals may seem a bit mundane, but still..)
I like how quickly it gets right to the selling proposition without shoving it in your face.
I think both executions are tastefully done.

skeMaMen's picture
skeMaMen
Activity Score 428

Right now, you're tempted to be stupid... EXTREMELY!"...the product benefit in an emotional way..."? Where did you find any emotion in this AD?

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

skeMaMen's picture
skeMaMen
Activity Score 428

The table is more emotional than those people...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

copywritter6's picture
copywritter6
Activity Score 44

nice clothes for the inmate...

amit parekh's picture
amit parekh
Activity Score 283

noooooooooooooooooooooooooo

adcore's picture
adcore
Activity Score 31

just brilliant !!!!

chenna's picture
chenna
Activity Score 14

1/10

Marco2006's picture
Marco2006
Activity Score 37

cool..liked it...

Besha's picture
Besha
Activity Score 295

agree brillant!

B128's picture
B128
Activity Score 392

Gosh! Won't the dude escape?

mrtalented's picture
mrtalented
Activity Score 2171

quite agree with your comment. maybe that's the new benefit.

Punch's picture
Punch
Activity Score 612

Uhhhhhhhhhhhhhhhhhhhh!!!.

Me dolió en el pecho!.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

oshe's picture
oshe
Activity Score 852

Ey no más, ya sabe a cacho tratar de ganar un premio con un limpiador de vidrios.

··o.s.h.e··

jonathanrioux's picture
jonathanrioux
Activity Score 86

The idea is there but maybe bad for the brand image. Do people really want to associate themselves with the image given i the ad.

Piddy's picture
Piddy
Activity Score 82

Bad art. Concept's a total stretch.

dookievil's picture
dookievil
Activity Score 92

no, se aleja del beneficio de un limpiador, eso pasa por una exageración mal orientada.

inkfromthepen's picture
inkfromthepen
Activity Score 147

question: why do you need FOUR creative directors on this job???

mrtalented's picture
mrtalented
Activity Score 2171

to help breaking the 'creative' barrier, maybe

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I quite like this one, a touching take on the product.

Good.

7/10

vexguy's picture
vexguy
Activity Score 93

I like this one...

tigor's picture
tigor
Activity Score 48

If the cleaner really cleans away the glass, how come the shadow
falling under the man's left arm is not as dark as the woman's shadow
under her right arm? If the shadow treatment is the same, wouldn't it
reinforce the proposition?

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