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Agency: 
Published/Aired: 
July 2008
3084
Description: 

Print advertisment created by Y&R, Venezuela for Prismacolor, within the category: Office Equipment.

The color of your memories.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención
Creative Director / Copywriter: Maeca Gomez
Art Directors: Daniel Ascención
Illustrator: Francisco Marín

Comments (4)

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huh?

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Guest

huh?

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Guest

I so get it! All these are things anyone over 25 will recognise. We all played with them as kids and they always bring back a smile for 'the good old days'. It also means the colored pencils have been around for that long. Nice concept. Made me really smile.

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Nostalgia made sense with icons of the past (cassettes for instance) and the product (the tagline refers that the brand of pencils have been there for a long time.) Not everyone recognises how clever this ad is.

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Guest

pencils were used to wind the tape back

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