The color of your memories.
Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director / Copywriter: Maeca Gomez
Art Directors: Francisco Marín, Daniel Ascención
Illustrator: Francisco Marín
Published: July 2008
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Comments
huh?
I so get it! All these are things anyone over 25 will recognise. We all played with them as kids and they always bring back a smile for 'the good old days'. It also means the colored pencils have been around for that long. Nice concept. Made me really smile.
Nostalgia made sense with icons of the past (cassettes for instance) and the product (the tagline refers that the brand of pencils have been there for a long time.) Not everyone recognises how clever this ad is.
pencils were used to wind the tape back
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