Prismacolor: Cassette

The color of your memories.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención
Creative Director / Copywriter: Maeca Gomez
Art Directors: Daniel Ascención
Illustrator: Francisco Marín
Published: July 2008

4 comments

Guest's picture
Guest

huh?

Guest's picture
Guest

I so get it! All these are things anyone over 25 will recognise. We all played with them as kids and they always bring back a smile for 'the good old days'. It also means the colored pencils have been around for that long. Nice concept. Made me really smile.

Guest's picture
Guest

Nostalgia made sense with icons of the past (cassettes for instance) and the product (the tagline refers that the brand of pencils have been there for a long time.) Not everyone recognises how clever this ad is.

Guest's picture
Guest

pencils were used to wind the tape back

Log in or register to post comments