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Prismacolor: Cassette

Prismacolor: Cassette
Your rating: None Average: 5.3 (19 votes)

The color of your memories.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención
Creative Director / Copywriter: Maeca Gomez
Art Directors: Daniel Ascención
Illustrator: Francisco Marín
Published: July 2008

4 Comments

Guest's picture
Guest | Wed, 2009-05-20 12:38

huh?

Guest's picture
Guest | Thu, 2009-05-21 11:19
6

I so get it! All these are things anyone over 25 will recognise. We all played with them as kids and they always bring back a smile for 'the good old days'. It also means the colored pencils have been around for that long. Nice concept. Made me really smile.

Guest's picture
Guest | Thu, 2009-05-28 22:18
6

Nostalgia made sense with icons of the past (cassettes for instance) and the product (the tagline refers that the brand of pencils have been there for a long time.) Not everyone recognises how clever this ad is.

Guest's picture
Guest | Sat, 2009-05-30 07:38

pencils were used to wind the tape back

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