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Prisma

Published/Aired: 
February 2007
Description: 

Prisma. It has just arrived and was already chosen the best car in Brazil by Abiauto.
www.chevrolet.com.br

Advertising Agency: Salles Chemistri, São Paulo, Brazil
Creative Director: Hugo Rodrigues
Art directors: André Marques, Kevin Zung
Copywriter: Daguito Rodrigues
Photographers: Guto Nóbrega, Hilton Ribeiro
Illustrator: Fernando Daniel

Comments (11)

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Highest Rated

unmanman's picture
unmanman
Activity Score 118

greetings

they killed a good ad with a bad line

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hmm...nice, bt why d loooong line explanation!! i like th fact that they've experimented a bit

~ old habits die hard, older ones never do ~

Endeio's picture
Endeio
Activity Score 270

This is just good, 5/10. But the Prisma campaign here in Brasil - by Mccan - is great. Especially in TV.

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

Like the idea but could have been better executed.

slim's picture
slim
Activity Score 1047

Multi-layered. But in a bad way.

Rog's picture
Rog
Activity Score 6082

Great "cars-vroom-dynamic" message, but underwhelming "ho-hum-putt-putt" delivery.

>>>> That's not an ad. THIS is an ad.

tyraptos's picture
tyraptos
Activity Score 74

I like it.

Tyra

focus group's picture
focus group
Activity Score 146

Nice idea, but what's with the line?

msred's picture
msred
Activity Score 491

i dont like the copy.

Rog's picture
Rog
Activity Score 6082

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

Media choice is stodgy.

Stick it on a bus - with an image that changes to another as it passes the viewer.

It needs that dynamic in the delivery - especially for a car brand.

>>>> That's not an ad. THIS is an ad.

unmanman's picture
unmanman
Activity Score 118

greetings

they killed a good ad with a bad line

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