Every letter can save CO2.

Anyone who has ever attempted to print out a website is familiar with the problem: What appears as an attractive page on the screen emerges from the printer in totally chaotic fashion and therefore generally goes straight into the garbage. Printfriendly is a free web app that enables users to design the content of web pages to be user-friendly. So you can save paper, toner – and carbon.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Director / Illustrator: Michael Fluhr
Copywriter: Manuel Rentz
Published: January 2014


morse's picture
16413 pencils

Very 'literal' campaign. ;) Works for me for sure.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
32382 pencils

nice font work.

damnson's picture
8196 pencils

No idea whatsoever, but at least it looks nice.

An axe murderer of ads.

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