Every letter can save CO2.

Anyone who has ever attempted to print out a website is familiar with the problem: What appears as an attractive page on the screen emerges from the printer in totally chaotic fashion and therefore generally goes straight into the garbage. Printfriendly is a free web app that enables users to design the content of web pages to be user-friendly. So you can save paper, toner – and carbon.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Director / Illustrator: Michael Fluhr
Copywriter: Manuel Rentz
Published: January 2014


Pete R.'s picture
Pete R.
2079 pencils

Nice 3D work.

Art & Illustration

NY Belfry's picture
NY Belfry
1045 pencils

I find it to be a very confusing campaign. It took me a while to figure out the ad is talking about using letters in printing. Then I think the CO2 saving should be reworded to make it even clearer that you're not supposed to be generating CO2, not literally saving it.

Renexxx's picture
63 pencils

so confusing

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