Printfriendly.com: A

Every letter can save CO2.

Anyone who has ever attempted to print out a website is familiar with the problem: What appears as an attractive page on the screen emerges from the printer in totally chaotic fashion and therefore generally goes straight into the garbage. Printfriendly is a free web app that enables users to design the content of web pages to be user-friendly. So you can save paper, toner – and carbon.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Director / Illustrator: Michael Fluhr
Copywriter: Manuel Rentz
Published: January 2014

3 comments

Pete R.'s picture
Pete R.
1671 pencils

Nice 3D work.

Art & Illustration

NY Belfry's picture
NY Belfry
1045 pencils

I find it to be a very confusing campaign. It took me a while to figure out the ad is talking about using letters in printing. Then I think the CO2 saving should be reworded to make it even clearer that you're not supposed to be generating CO2, not literally saving it.

Renexxx's picture
Renexxx
63 pencils

so confusing

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