Pringles: Triangle Rice Cake

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze, Andrea Khou
Art Directors: Helen Sze, Gabriel Wong, Alvin Sin
Copywriters: Andrea Khou, Jason Luo
Photographer: Kent Luk

June, 2010


Phil Lestino's picture
Phil Lestino
1684 pencils

Oh! rice pringles! more sucky than sushi

TommyO's picture
1866 pencils

What's that supposed to be?

Guest's picture

Using food to look like something else has been done time and time again. And it doesn't even look like sushi, if that's what it's even supposed to be.

Billoughsby's picture
5144 pencils

I got it. Instant read. Great advertising.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

philippertl's picture
656 pencils

I don't know this campaign doesn't really make sense to me. Why should I buy those pringles after seeing the ads?

AssassinX's picture
1329 pencils

I think this series is good.

I do believe sometimes ad people need to step backwards n rethink what the hell they should do for a product, or their client. They cannot be just showing off the so-called "creativity" without thinking of a very big issue, "advertising effectiveness".

The ad message of this poster is crystal clear: the new flavour is the well-known Japanese triangle rice cake.
Already enough for Hong Kong market, right?

This is ad, not ad-like contemporary art.

k_nicolle's picture
45 pencils


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