Pringles: Tongue

Advertising Agency: Grey Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Photographers: Shanghoon, Westside Studios

March 2008


brainzed's picture
652 pencils

Done for Ketchup…
(Do I really need to search for the link??)

Wordnerd's picture
6692 pencils

no, we can imagine ;)

john doe's picture
john doe
1571 pencils

yep, for the first time i'd say so too...

48aaa48's picture
12 pencils

Heinz 10 years ago

but_why's picture
280 pencils

Similar device, different idea. No?

TrainRunner's picture
225 pencils

if you say "done" you have to give a link.

Diego Jarrin's picture
Diego Jarrin
57 pencils

done done done!

mrtalented's picture
2171 pencils

done before by dm9. gold lion at cannes if i'm not wrong.

m í t i c o's picture
m í t i c o
676 pencils

Recycle ideas ???

ZaboZaboZabo's picture
595 pencils

Tongue? Again?

mdimmer's picture
83 pencils

must every grey concept be shot on grey?

filipe.matiazi's picture
26 pencils

done done done

teenie's picture
1894 pencils

I'm getting bored of visual ads. They've lost their originality and appeal.

Tripioso's picture
470 pencils

Well. I like it.

And it would be god to give som elinks to compare to previous ones.

Life's a Trip. Enjoy the Ride!

nemesis's picture
765 pencils

the tongue execution has been done before.

makes me hungry for some chipotle & honey pringles, though.

obladioblada's picture
256 pencils


robottttrockkkk's picture
814 pencils

el mismo concepto del aviso de ketchup picante, de hace algunos años...

[ ]

Anne's picture
508 pencils
tom tong baboon's picture
tom tong baboon
28 pencils

Done by DM9 Sourpus and Jaymeg

picktokyo's picture
1404 pencils

Im so bored

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Look! In the corner! What IS that?!

Heeeey, A LOGO!!!! It's an ad for Pringles!!

strmkid's picture
35 pencils

wtf is this?

you seriously can't say anything better?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Ahem, but seriously folks...
This idea has been hashed and rehashed over and again that we all might be fed up with it by now. I know I am! But I don't hate it. Yeah, I did say to myself "not again!" But I do not hate this ad. We all got the idea immediately. We probably all got the message just by looking at the thumbnail image. That's a pretty powerful piece of visual communication. And that's probably an equivalent of driving past a billboard doing 60/mph and clearly getting what's advertised.
If I saw another "tongue" ad with the message of hot/spicy flavor, I'd probably lose my top. But then, I'd probably also walk away from the ad clearly understanding what the message was about...

LeeHarvey's picture
3045 pencils

Very well put mister JPL. Whenever I need a copywriter, can I give you call?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

You can just gimme a call whenever you need a friend! ; )

LeeHarvey's picture
3045 pencils

Word! >;^)

tom tong baboon's picture
tom tong baboon
28 pencils


idt's picture
44 pencils

i don't think it's relevant if it's done before. The idea is different.

For the Heinz ketchup, the visual resembled a tongue, which was also a connotation for deliciousness.

Here the tongue is out like a person would if it's burnt from something spicy. Hola! Ole.

All I hear is "done, done, done" but so frikkin' what? if it works, who the hell cares if it's been done before?

toomuchflystyles's picture
150 pencils

The idea is the same. The original was for hot/spicy ketchup. The tongue was not a connotation of deliciousness, but one of spiciness.

Plus, there's plenty of advertising that works. Think of anything in the shaving category. Or anything P&G. It works, and they have the testing/tracking to prove it. But I seriously doubt anyone wants to see this site littered with it.

Blue Koala's picture
Blue Koala
199 pencils

No more tongue.
Just an opinion.

Just an opinion.

khalsain's picture
264 pencils

relevant & does the job it was set out for...done or otherwise! loved it's picture
42 pencils

old concept

spyro_e82's picture
46 pencils

oh no...done!done!done!...not tongue again!!! please!

Alistair C.'s picture
Alistair C.
692 pencils

done, but it's so simple and it works that maybe it's not worth the effort to scratch backwards.

gordon12's picture
7 pencils

It's fun. I like it. Simple.

rajar's picture
91 pencils

used. .. and looks like a "throw up" or an "urgh" rather than a "yumm" kinda tongue. sorry.

Whitefang's picture
509 pencils

This is awesome.I just woke from a coma. It's 1987 right?

Guest commenter's picture
Guest commenter

some of us are not old enough to remember 1987.

DBB's picture
1216 pencils

Done Done Done !!!

( like the dramatic sound... :) )

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