Pringles: Shaped like nothing else, 3

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong

Related videos by Shutterstock

31 comments

everartz's picture
everartz
7589 pencils

ha... nice warp tool on photoshop!

| Everartz |

Guest's picture
Guest

I don't think the warp tool works quite like that.

miko1aj's picture
miko1aj
3100 pencils

"for" nothing else. or "like" nothing else?

wildbore's picture
wildbore
749 pencils

cool.

patUDAY's picture
patUDAY
426 pencils

I liked it. Good work.

UDAYpatwardhan@+91 22 98206 54722

sirvan's picture
sirvan
29870 pencils

Meh.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

anyone please explain

surrupu's picture
surrupu
25 pencils

its just about the shape of the pringles. The shape doesnt work for anything else. The dish would be useless with that shape.

Disco Munky's picture
Disco Munky
3900 pencils

Ok, not great, but not bad.

Doin' it for the points

Guest's picture
Guest

looks like a huge panty liner.

Guest's picture
Guest

It says nothing to me.

maca's picture
maca
2 pencils

i dont understand nothing!

roby's picture
roby
65 pencils

Boring boring

Emran Hayat's picture
Emran Hayat
832 pencils

that means this shape is only made for pringles.. and nothign else can b of this shape. i love it

Creativity is a natural extension of our enthusiasm

Emanresu's picture
Emanresu
2145 pencils

The visuals and concept is nice, but being someone who use to eat pringles at least once a month, this ad tells me nothing about how Pringles taste. I knwo that they recently released restaurant-like flavors such as cheese sticks and cheeseburger, but I would rather pay the extra .50 and enjoy Lays Stax. Recently, I noticed that Pringles are too thin and have a flat taste.

Guest's picture
Guest

Dude. I've been following your posts. You don't really know what you're talking about do you? You may want to rethink that move to art direction. Go with what you know.

Disco Munky's picture
Disco Munky
3900 pencils

Now we all know I don't normally do this but shut up. Being a Guest means you get to look and comment but don't run your mouth off. It's a weak pussy move dude. Shape up or shut up.

Doin' it for the points

Emanresu's picture
Emanresu
2145 pencils

I doubt that I will get a reply from you since that is one "benefit" of posting as a guest: you can make cynical comments whenever you desire and you can go back into hiding as you laugh at getting people all worked up or upset. However, I just thought that I would get one thing straight in case anyone else happens to be "following my posts."

I simply state my view in the comments section, which is what everyone else here does (i.e. you). I never said I am always right, but I post what I feel rather than contribute things such as "crap ad" or "DONE!"

I believe the graphic is nice, but my problem with the ad is that the headline reads "Shaped like nothing else" when in fact Lays Stax are curved and stackable (just like Pringles). I do no't see the benefit in telling the public to buy your product, because of its "unique shape."

Then again, I didn't receive the brief so maybe you may shed some insight on that and enlighten me with your knowledge. One thing I did do though is give you the response and much needed attention that you were seeking. May I now have an internship at your ad agency as Art Director? ;)

marcel7's picture
marcel7
996 pencils

Not sure about the line: The pringles aren't shaped for anything else???

Guest's picture
Guest

So... is it a panty liner? Ummm.. hmmmm

Guest's picture
Guest

Excellent reason to buy. "Shaped like nothing else".
Are they kidding me ??
Nevertheless, nice art direction.

monotone's picture
monotone
301 pencils

so what? the shape is the benefit? odd.

nitrous's picture
nitrous
55 pencils

ok and....

Guest's picture
Guest

Since when a unique shape is a reason to buy... FOOD ??

Nevertheless, nice art direction.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Since Cupcakes, Doughnuts, Animal Crackers, Gummy Bears, Curly Fries and even Doritos in the mid-60's. The list goes on and on and on...

Disco Munky's picture
Disco Munky
3900 pencils

And weiners. Don't forget that we buy those for the shape.

Doin' it for the points

Guest's picture
Guest

utter rubbish

rockfive's picture
rockfive
44 pencils

I dont understand nothing!

Guest's picture
Guest

sooo, whats the point here ?

theanc's picture
theanc
2774 pencils

So what?

Guest's picture
Guest

yeah! you have unqiue shape, then so what?

Log in or register to post comments