Pringles: Shaped like nothing else, 2

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong

21 comments

everartz's picture
everartz
7611 pencils

i gotta admit that the layout is clean

| Everartz |

Rabubi's picture
Rabubi
560 pencils

Just wondering, how is this a product benefit. I like the visual though.

kgeiger's picture
kgeiger
7173 pencils

My thought exactly. But these adverts do look nice.

Guest's picture
Guest

can somebody explain this?????

ivan's picture
ivan

The campaign focuses on the fact that pringles has a unique shape that can't be found anywhere else.

Ivan Raszl, admin of AotW

lucas.zaiden's picture
lucas.zaiden
93 pencils

Well, I`ve got another perspective. I think its trying to say that pringles is BETTER than ping pong, listening to music... That you cannot compare it.

Nobody.

AXAY555's picture
AXAY555
582 pencils

the line says 'shaped for nothing else' i.e. nothing else can have such a shape which they have...

AXAY555's picture
AXAY555
582 pencils

the line says 'shaped for nothing else' i.e. nothing else can have such a shape which they have...

patUDAY's picture
patUDAY
436 pencils

Why this. That means no end to it?

UDAYpatwardhan@+91 22 98206 54722

bhatnaturally's picture
bhatnaturally
95 pencils

Pringles regular has been about 'once you pop you can't stop' and the spicier version is about 'fiery hot'. Can't figure out this one - are they saying 'incomparable' based on the shape?

Guest's picture
Guest

This is campaign is weak.

Guest's picture
Guest

there's no ping pong table around

Guest's picture
Guest

Easy job!!

Guest's picture
Guest

easy job, nothing creative

Emran Hayat's picture
Emran Hayat
832 pencils

there is absolutely nothgin wrong with this campaing.. its just perfect

Creativity is a natural extension of our enthusiasm

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

????????

Guest's picture
Guest

what can i do with the shape? what about the taste, or the way that the flavor make me feel, the art is great, but i think this is not a product highlight

Guest's picture
Guest

panty shield... feminine product

Guest's picture
Guest

I wonder how you sold the idea to your client

Guest's picture
Guest

hmm now i want to play ping pong on a pringle-shaped table.

pulautikus's picture
pulautikus
118 pencils

sweet! they're a chips for heaven's sake, and shape's all they've got.

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