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Shaped like nothing else, 1

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong

Comments (9)

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Highest Rated

Corbeen's picture
Corbeen
Activity Score 1093

there was toblerone campaign with same communication few years ago.
They referred on their shape (triangle) producing LP ,s Bicycles, and other stuff in triangles with the message:
good that we didn't invent anything else except toblerone.
here is the link of one of the prints:

http://www.goldendrum.com/competition/showcase/search-54/?ID=14900

gulo's picture
gulo
Activity Score 461

It does make a point.
But it does not make me go get one rit now.
But yeah it does register in the mind in a quite positive way.

"Aha! Pringle's."

patUDAY's picture
patUDAY
Activity Score 436

Little confused by now. ??

UDAYpatwardhan@+91 22 98206 54722

rogers's picture
rogers
Activity Score 45

WTF?/?

Pete2's picture
Pete2
Activity Score 720
Guest's picture
Guest

shaped for nothing else ---> I think they mean that you cant play ping pong on a table shaped like that, or eat in a plate with that shape, or listen to a LP that looks like that. Thats why Pringles is unique. UNIQUE SHAPE.

Guest's picture
Guest

the idea is not very unique.but the whole thing is quite subtle.

Black Fauns's picture
Black Fauns
Activity Score 137

Who really gives a rats arse abut the shape ... and you're not telling me anything i don't already know. Weak.

Guest's picture
Guest

I always thought it was shaped like a horse saddle. Or half a duck bill.

Corbeen's picture
Corbeen
Activity Score 1093

there was toblerone campaign with same communication few years ago.
They referred on their shape (triangle) producing LP ,s Bicycles, and other stuff in triangles with the message:
good that we didn't invent anything else except toblerone.
here is the link of one of the prints:

http://www.goldendrum.com/competition/showcase/search-54/?ID=14900

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