Pringles: Shaped like nothing else, 1

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong

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9 comments

gulo's picture
gulo
461 pencils

It does make a point.
But it does not make me go get one rit now.
But yeah it does register in the mind in a quite positive way.

"Aha! Pringle's."

patUDAY's picture
patUDAY
436 pencils

Little confused by now. ??

UDAYpatwardhan@+91 22 98206 54722

rogers's picture
rogers
45 pencils

WTF?/?

Guest's picture
Guest

shaped for nothing else ---> I think they mean that you cant play ping pong on a table shaped like that, or eat in a plate with that shape, or listen to a LP that looks like that. Thats why Pringles is unique. UNIQUE SHAPE.

Guest's picture
Guest

the idea is not very unique.but the whole thing is quite subtle.

Black Fauns's picture
Black Fauns
137 pencils

Who really gives a rats arse abut the shape ... and you're not telling me anything i don't already know. Weak.

Guest's picture
Guest

I always thought it was shaped like a horse saddle. Or half a duck bill.

Corbeen's picture
Corbeen
1070 pencils

there was toblerone campaign with same communication few years ago.
They referred on their shape (triangle) producing LP ,s Bicycles, and other stuff in triangles with the message:
good that we didn't invent anything else except toblerone.
here is the link of one of the prints:

http://www.goldendrum.com/competition/showcase/search-54/?ID=14900

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