Pringles: Shaped like nothing else, 1
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
9 comments
http://vrakodar.tumblr.com/
http://www.flickr.com/photos/vrakodar/
Little confused by now. ??
UDAYpatwardhan@+91 22 98206 54722
WTF?/?
So what!
http://peterrabot.blogspot.com/2009/05/peter-dont-be-ass.html
shaped for nothing else ---> I think they mean that you cant play ping pong on a table shaped like that, or eat in a plate with that shape, or listen to a LP that looks like that. Thats why Pringles is unique. UNIQUE SHAPE.
the idea is not very unique.but the whole thing is quite subtle.
Who really gives a rats arse abut the shape ... and you're not telling me anything i don't already know. Weak.
I always thought it was shaped like a horse saddle. Or half a duck bill.
there was toblerone campaign with same communication few years ago.
They referred on their shape (triangle) producing LP ,s Bicycles, and other stuff in triangles with the message:
good that we didn't invent anything else except toblerone.
here is the link of one of the prints:
http://www.goldendrum.com/competition/showcase/search-54/?ID=14900