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Pepper

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Directors: Katja Klodt-Bussmann, Peter Schönwandt
Copywriter: Christoph Pfeffer
Photographer: Thomas Balzer
Other additional credits: mo postproduction GmbH, Meike Wittenstein

Comments (72)

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Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

now this is what i call brilliance.

mark3r's picture
mark3r
Activity Score 1949

This is excellent! Love hot & spicy food, this definitely appealing and fresh. Good execution/idea.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

How clever.
Much touted and explored selling proposition in the category, but I have never seen this particular execution. This must be one of the quickest "get" in the history of no-copy advertising.

Hats off!

Guest's picture
Guest

you`re wrong - done before - 5 years ago for red rock deli and better executed

Guest's picture
Guest

you`re right - for an idea - that was created in some weeks - it takes one our time to do research - whether this idea was done before or not - and after finding out - its very hard to release a great thought - but its advertisers daily work - to start on a new thought - instead of ignoring the research result - this is very very poor self-manifestation of GREY

Guest's picture
Guest

love the visual

Guest's picture
Guest

but its done - next idea

GMR_PR's picture
GMR_PR
Activity Score 8

Simple, clever. Great Visual

Guest's picture
Guest

but its done

prohomopithecus's picture
prohomopithecus
Activity Score 39

nice one

Guest's picture
Guest

its done

superfel's picture
superfel
Activity Score 51

Like it!

Saadi's picture
Saadi
Activity Score 53

I only got it after seeing the visual bigger. Great one.

Guest's picture
Guest

but its done - next idea

Guest's picture
Guest

excellent

Mantufayo's picture
Mantufayo
Activity Score 580

Good one. I love picante!

Guest's picture
Guest

its done - booaar - just another copycat

Guest's picture
Guest

too forced

Guest's picture
Guest

Old kind of idea using images to see other things. Bad. Very bad.

Dale's picture
Dale
Activity Score 370

Hahahaha! Do you work in advertising?

See signature.

- The only thing more rare than a good ad is a good guest comment -

Steviec's picture
Steviec
Activity Score 126

Unfortunately was done about 5 years ago in Australia for a chip company - Red Rock Deli - will try to source the ad if possible. The art direction was much better than this too.

Steviec's picture
Steviec
Activity Score 126

http://www.youtube.com/watch?v=_JoVHDOVovw - here's what it looked like.

Guest's picture
Guest

everything has been done before somewhere

Guest's picture
Guest

and what do you recomment - that all creative should quit their jobs - because everything was done somewhere - so now we have found a new job category for advertisers: COPYCATDIRECTORS ????? - what a shame for creative advertisers

Goblin's picture
Goblin
Activity Score 410

Very nice! good job!

________

www.itonijesve.com

Guest's picture
Guest

Great.

Guest's picture
Guest

but done - a good idea imitated - what a bad creative thought

Guest's picture
Guest

its spicely good

missed my turn's picture
missed my turn
Activity Score 426

Stellar.

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

Forzado

- Más vale solo que mal que por bien no venga.

Guest's picture
Guest

yeah good idea man may bethe background must be alittle fresh tomake the visul more stand out......bravo

aaron.ovadia's picture
aaron.ovadia
Activity Score 22

That is amazing.

Guest's picture
Guest

like it. good execution.

NastyJester's picture
NastyJester
Activity Score 740

Inspired. And you don't have to work hard to get it... like Jet Propulsion Lab said, instant "get".

Man, now I wants me some of those. And what better can you say about an advert really?

Guest's picture
Guest

great!

Guest's picture
Guest

So 90s

Guest's picture
Guest

I hate it, too

Guest's picture
Guest

your supposed to get your prostate checked by a gp, not with your own head!

TRICKY's picture
TRICKY
Activity Score 3954

not Cannes but effective

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Cannes Silver!

nice work Grey Frankfurt! Keep on Rockin'!

Guest's picture
Guest

in what category - best hiding copycat???

everartz's picture
everartz
Activity Score 7609

helarious!!!!!!!!!
--
Everartz

| Everartz |

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it. Simple and effective.

soulpheonix3996's picture
soulpheonix3996
Activity Score 53

Nice, try enlarging the chips, 'cause they'll look like dots on a T.V screen, if it flies....

ackattak's picture
ackattak
Activity Score 396

Nice! A very quick, fresh approach to an extremely over-advertised selling proposition.

Guest's picture
Guest

puta k malo

Notorious's picture
Notorious
Activity Score 666

idea is nice but still should have been much clearer

outsmart me, if you can

maashookshee's picture
maashookshee
Activity Score 414

hey this one is great respect for that i love it before and now .. great job ... if it was bigger just a pit so the chips can be identified fast with out the logo...

ssguixi's picture
ssguixi
Activity Score 213

cute

Rammal's picture
Rammal
Activity Score 43

AMMMMMMAZZZZING!

maxwell

Guest's picture
Guest

Goood

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