Pringles: Pepper

Surprisingly crispy.

Advertising Agency: Grey Hong Kong / Grey Singapore
Executive Creative Directors: Keith Ho
Creative Directors: Keith Ho
Art Directors: Koh Hwee Peng, Leo Yeung
Copywriters: Alfred Wong, Tony Chan

Related videos by Shutterstock

40 comments

Guest's picture
Guest

i like

BulbheaD's picture
BulbheaD
254 pencils

ladies and gentlemen, please start your "done" comments.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

everartz's picture
everartz
7603 pencils

done :D

| Everartz |

Guest's picture
Guest

Done to DEATH!

Reality Check's picture
Reality Check
1790 pencils

It's surprisingly decent.

Guest's picture
Guest

Yeah not great, but still good!

CGilb09's picture
CGilb09
572 pencils

Is there some sort of unspoken rule in advertising that you must have a white background, slightly altered piece of food, and a teeny tiny headline in the bottom right corner for a food ad? Because I've already seen this shiz about 10 times in the year I've been checking this site...

Tweet tweet: @ThisAbility

Guest's picture
Guest

Interesting point honey!

slowrider's picture
slowrider
648 pencils

one should not take life so seriously - as one will not come out of it alive.

beingofageoldgrace's picture
beingofageoldgrace
331 pencils

its grey vs. grey

Dev Kumar's picture
Dev Kumar
834 pencils

This one's surely livelier and more appealing. Asiatic exuberance against European drabness? Maybe...

Guest's picture
Guest

White makes food look good. It's why most decent restaurants have plain white crockery.

As to the tiny headline and slightly altered food, that is simply what's fashionable in advertising now. We like to call ourselves a creative industry, but bend over backwards to conform to what is currently being awarded. Few of us try anything new.

shahidali's picture
shahidali
4063 pencils

too good!

shahid

Guest's picture
Guest

Simple idea. But works. Good work guys.

manal's picture
manal
16 pencils

good execution .. even its very used style of white background.....

magedmaher's picture
magedmaher
17 pencils

I like the ad very much

Guest's picture
Guest

I don't want to lack behind- Done

alexander_bickov's picture
alexander_bickov
3279 pencils

Well done!

puppiepoppy's picture
puppiepoppy
1636 pencils

Well....done.

kgeiger's picture
kgeiger
7004 pencils

Hmmm... I'm sorry but we have a flexible pepper, soft cheese and a hard onion. Now where does "crispy" fit in exactly?

Guest's picture
Guest

Your life must be awesome kgelger. Walking around oblivious all the time, things constantly going right over your head, completely incapable of abstract thinking even though this about as abstract as waking up in the morning.

I'm jealous, man.

kgeiger's picture
kgeiger
7004 pencils

Too much all at once. Now my head hurts. Again... :)

Guest's picture
Guest

I likey!

just write's picture
just write
653 pencils

This is funny made me laugh..

funky_frogii's picture
funky_frogii
2538 pencils

i liked the idea....it was used for some starch product......was amazing....this one is ok

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Crunchy is an intrinsic characteristic of chips, so it's a given. All potato chips are crunchy (Pringles being the least crunchy I should say). They could have centered the campaign on flavor rather than texture IMHO.

Pencil-Killer's picture
Pencil-Killer
59 pencils

great series

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

It show the concept of product,
the ad works, I like it :)

Inspiration exists, but it has to find us working

Vincent.Lu's picture
Vincent.Lu
8 pencils

I almost wanna have a piece of it!!!
LOL

tamer samy's picture
tamer samy
683 pencils

awesome..

Guest's picture
Guest

i'd be more surprised if pringles were not crispy

kevgroat's picture
kevgroat
175 pencils

boo

Guest's picture
Guest

Not sure how surprised I am that a chip is crispy.
The word "surprisingly" sells the ad, not the product.
Nice picture. Poor choice of words.

dachrivera's picture
dachrivera
2 pencils

esta conmadre!!

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

completely agree with CGilb09.....but anyway...looks good

tanvir

Eric Shih's picture
Eric Shih
7 pencils

message delivered clearly.

Guest's picture
Guest

Gosh.. reading some of those comments..! you must allow professional people [in Media Industry] to give their opinion and the other people to rate or not.. [even with no level rating]..

all about this amazing clear ad is that Pringles make you feel eating real crispy food with the exact flavor, as is you're eating the vegs naturally..!
is there anything else to be explained in such pure and clear amazing AD..!

Guest's picture
Guest

looks more brittle than crispy

Guest's picture
Guest

nice

Guest's picture
Guest

i like it, its different and well executed.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments