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Pringles Jalapeño: Tongue
Advertising Agency: Grey Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Photographers: Shanghoon, Westside Studios
Published: March 2008
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Done for Ketchup…
(Do I really need to search for the link??)
no, we can imagine ;)
yep, for the first time i'd say so too...
Heinz 10 years ago
Similar device, different idea. No?
if you say "done" you have to give a link.
done done done!
done before by dm9. gold lion at cannes if i'm not wrong.
http://mokabreak.blogspot.com/2005/09/ad-day_21.html
Recycle ideas ???
Tongue? Again?
must every grey concept be shot on grey?
done done done
I'm getting bored of visual ads. They've lost their originality and appeal.
Well. I like it.
And it would be god to give som elinks to compare to previous ones.
Life's a Trip. Enjoy the Ride!
the tongue execution has been done before.
makes me hungry for some chipotle & honey pringles, though.
Ketchupado
el mismo concepto del aviso de ketchup picante, de hace algunos años...
[ http://eltubedeyou.blogspot.com ]
Same idea: DM9 Brazil 1999
http://www.prisma-mag.com/leaf/leaf_2kwin.html
Done by DM9 Sourpus and Jaymeg
Im so bored
Look! In the corner! What IS that?!
Heeeey, A LOGO!!!! It's an ad for Pringles!!
wtf is this?
you seriously can't say anything better?
Ahem, but seriously folks...
This idea has been hashed and rehashed over and again that we all might be fed up with it by now. I know I am! But I don't hate it. Yeah, I did say to myself "not again!" But I do not hate this ad. We all got the idea immediately. We probably all got the message just by looking at the thumbnail image. That's a pretty powerful piece of visual communication. And that's probably an equivalent of driving past a billboard doing 60/mph and clearly getting what's advertised.
If I saw another "tongue" ad with the message of hot/spicy flavor, I'd probably lose my top. But then, I'd probably also walk away from the ad clearly understanding what the message was about...
Very well put mister JPL. Whenever I need a copywriter, can I give you call?
You can just gimme a call whenever you need a friend! ; )
Word! >;^)
WELL, DONE ... BADLY. SORRY
i don't think it's relevant if it's done before. The idea is different.
For the Heinz ketchup, the visual resembled a tongue, which was also a connotation for deliciousness.
Here the tongue is out like a person would if it's burnt from something spicy. Hola! Ole.
All I hear is "done, done, done" but so frikkin' what? if it works, who the hell cares if it's been done before?
The idea is the same. The original was for hot/spicy ketchup. The tongue was not a connotation of deliciousness, but one of spiciness.
Plus, there's plenty of advertising that works. Think of anything in the shaving category. Or anything P&G. It works, and they have the testing/tracking to prove it. But I seriously doubt anyone wants to see this site littered with it.
No more tongue.
----------------
Just an opinion.
relevant & does the job it was set out for...done or otherwise! loved it
old concept
oh no...done!done!done!...not tongue again!!! please!
done, but it's so simple and it works that maybe it's not worth the effort to scratch backwards.
It's fun. I like it. Simple.
used. .. and looks like a "throw up" or an "urgh" rather than a "yumm" kinda tongue. sorry.
This is awesome.I just woke from a coma. It's 1987 right?
some of us are not old enough to remember 1987.