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Pringles Jalapeño: Tongue

Pringles Jalapeño: Tongue
Your rating: None Average: 5.8 (30 votes)

Advertising Agency: Grey Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Photographers: Shanghoon, Westside Studios
Published: March 2008

39 Comments

brainzed's picture 654 pencils

Done for Ketchup…
(Do I really need to search for the link??)

Wordnerd's picture 6617 pencils

no, we can imagine ;)

john doe's picture 1575 pencils

yep, for the first time i'd say so too...

48aaa48's picture 12 pencils

Heinz 10 years ago

aaa

but_why's picture 282 pencils

Similar device, different idea. No?

TrainRunner's picture 225 pencils

if you say "done" you have to give a link.

Diego Jarrin's picture 57 pencils

done done done!

mrtalented's picture 2175 pencils

done before by dm9. gold lion at cannes if i'm not wrong.

http://mokabreak.blogspot.com/2005/09/ad-day_21.html

m í t i c o's picture 676 pencils

Recycle ideas ???

ZaboZaboZabo's picture 584 pencils

Tongue? Again?

mdimmer's picture 83 pencils

must every grey concept be shot on grey?

filipe.matiazi's picture 26 pencils

done done done

teenie's picture 1906 pencils

I'm getting bored of visual ads. They've lost their originality and appeal.

Tripioso's picture 418 pencils

Well. I like it.

And it would be god to give som elinks to compare to previous ones.

Life's a Trip. Enjoy the Ride!

nemesis's picture 743 pencils

the tongue execution has been done before.

makes me hungry for some chipotle & honey pringles, though.

obladioblada's picture 256 pencils

Ketchupado

robot-rock's picture 813 pencils

el mismo concepto del aviso de ketchup picante, de hace algunos años...

[ http://eltubedeyou.blogspot.com ]

Anne's picture 385 pencils
tom tong baboon's picture 28 pencils

Done by DM9 Sourpus and Jaymeg

picktokyo's picture 1410 pencils

Im so bored

Jet Propulsion Lab's picture 10715 pencils

Look! In the corner! What IS that?!

Heeeey, A LOGO!!!! It's an ad for Pringles!!

strmkid's picture 35 pencils

wtf is this?

you seriously can't say anything better?

Jet Propulsion Lab's picture 10715 pencils

Ahem, but seriously folks...
This idea has been hashed and rehashed over and again that we all might be fed up with it by now. I know I am! But I don't hate it. Yeah, I did say to myself "not again!" But I do not hate this ad. We all got the idea immediately. We probably all got the message just by looking at the thumbnail image. That's a pretty powerful piece of visual communication. And that's probably an equivalent of driving past a billboard doing 60/mph and clearly getting what's advertised.
If I saw another "tongue" ad with the message of hot/spicy flavor, I'd probably lose my top. But then, I'd probably also walk away from the ad clearly understanding what the message was about...

LeeHarvey's picture 3087 pencils

Very well put mister JPL. Whenever I need a copywriter, can I give you call?

Jet Propulsion Lab's picture 10715 pencils

You can just gimme a call whenever you need a friend! ; )

LeeHarvey's picture 3087 pencils

Word! >;^)

tom tong baboon's picture 28 pencils

WELL, DONE ... BADLY. SORRY

idt's picture 44 pencils

i don't think it's relevant if it's done before. The idea is different.

For the Heinz ketchup, the visual resembled a tongue, which was also a connotation for deliciousness.

Here the tongue is out like a person would if it's burnt from something spicy. Hola! Ole.

All I hear is "done, done, done" but so frikkin' what? if it works, who the hell cares if it's been done before?

toomuchflystyles's picture 111 pencils

The idea is the same. The original was for hot/spicy ketchup. The tongue was not a connotation of deliciousness, but one of spiciness.

Plus, there's plenty of advertising that works. Think of anything in the shaving category. Or anything P&G. It works, and they have the testing/tracking to prove it. But I seriously doubt anyone wants to see this site littered with it.

Blue Koala's picture 196 pencils

No more tongue.
----------------
Just an opinion.

----------------
Just an opinion.

khalsain's picture 222 pencils

relevant & does the job it was set out for...done or otherwise! loved it

babar.is.azeem's picture 42 pencils

old concept

Babar Azeem
Digital Retoucher
0097150-3447076

spyro_e82's picture 48 pencils

oh no...done!done!done!...not tongue again!!! please!

Alistair C.'s picture 692 pencils

done, but it's so simple and it works that maybe it's not worth the effort to scratch backwards.

gordon12's picture 7 pencils

It's fun. I like it. Simple.

rajar's picture 91 pencils

used. .. and looks like a "throw up" or an "urgh" rather than a "yumm" kinda tongue. sorry.

Whitefang's picture 509 pencils

This is awesome.I just woke from a coma. It's 1987 right?

Guest commenter's picture

some of us are not old enough to remember 1987.

DBB's picture 1224 pencils

Done Done Done !!!

( like the dramatic sound... :) )

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