Pringles Hot&Spicy: Igloo

Advertising Agency: CBGrey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator/3D:The Scope Hamburg
Photographer: F.A.Cesar
Published: March 2009

21 comments

chinaski's picture
chinaski
951 pencils

igloo gates face the same direction.

premc's picture
premc
917 pencils

Interesting !
like it
7/10

radical

talkingisfree's picture
talkingisfree
2576 pencils

Not bad.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Like the idea.
Simple direct, but probably the least convincing melty water/igloo I've seen in ages.
very CGI.

www.jpmountford.com

samwanzer28's picture
samwanzer28
313 pencils

I wish I was the first to think of this LOL. I really like the idea.

Tchabana's picture
Tchabana
103 pencils

Nice 3D! i like the idea! very...HOT!!!
9/10

theanc's picture
theanc
2778 pencils

OK idea. This "extremely hot" thinking has been done to death. Maybe another approach?

Guest's picture
Guest

So hot that the ice's melting. WOAW!

no.

Guest's picture
Guest

Gold Lion for Chinaski. Igloos should face the same direction or where they will get the most light. To have three different igloos face different directions shows how much research was done, but I will not take anything away from the visual, because I like it. Unfortunately, the concept has not evolved.

I personally liked the guy that was tied to a hot air balloon and breathing fire, because of the Pringles chips.

Bull's picture
Bull
48 pencils

Great photoshop

AXAY555's picture
AXAY555
578 pencils

this would work better for a TVC but still it has a story to tell in print so its good.

AXAY555's picture
AXAY555
578 pencils

this would work better for a TVC but still it has a story to tell in print so its good.

Guest's picture
Guest

Good art. Pretty lazy execution.... "Hey, how about this. It's hot so it must melt something. Like ice. Awesome work guys, lets go home early. High five!"

Guest's picture
Guest

is he tossing off to polar bear porn?

Guest's picture
Guest

Good one

nomanjin's picture
nomanjin
25 pencils

Good

sharktera's picture
sharktera
25 pencils

xixixixixixixix, it's nice

Guest's picture
Guest

Snore.

Guest's picture
Guest

cheap laughs make the world go round. good enough.

uncletui's picture
uncletui
65 pencils

so hot..........

Guest's picture
Guest

TV & Radio ? where's the electricity?

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