Pringles Hot&Spicy: Igloo
Average: 6 (33 votes)

Advertising Agency: CBGrey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator/3D:The Scope Hamburg
Photographer: F.A.Cesar
Published: March 2009

21 comments

chinaski's picture
950 pencils
chinaski

igloo gates face the same direction.

premc's picture
917 pencils
premc

Interesting !
like it
7/10

radical

talkingisfree's picture
2095 pencils
talkingisfree

Not bad.

Jon-Paul Mountford's picture
891 pencils
Jon-Paul Mountford

Like the idea.
Simple direct, but probably the least convincing melty water/igloo I've seen in ages.
very CGI.

www.jpmountford.com

samwanzer28's picture
313 pencils
samwanzer28

I wish I was the first to think of this LOL. I really like the idea.

Tchabana's picture
103 pencils
Tchabana

Nice 3D! i like the idea! very...HOT!!!
9/10

theanc's picture
2764 pencils
theanc

OK idea. This "extremely hot" thinking has been done to death. Maybe another approach?

Guest's picture
Guest

So hot that the ice's melting. WOAW!

no.

Guest's picture
Guest

Gold Lion for Chinaski. Igloos should face the same direction or where they will get the most light. To have three different igloos face different directions shows how much research was done, but I will not take anything away from the visual, because I like it. Unfortunately, the concept has not evolved.

I personally liked the guy that was tied to a hot air balloon and breathing fire, because of the Pringles chips.

Bull's picture
48 pencils
Bull

Great photoshop

AXAY555's picture
574 pencils
AXAY555

this would work better for a TVC but still it has a story to tell in print so its good.

AXAY555's picture
574 pencils
AXAY555

this would work better for a TVC but still it has a story to tell in print so its good.

Guest's picture
Guest

Good art. Pretty lazy execution.... "Hey, how about this. It's hot so it must melt something. Like ice. Awesome work guys, lets go home early. High five!"

Guest's picture
Guest

is he tossing off to polar bear porn?

Guest's picture
Guest

Good one

nomanjin's picture
25 pencils
nomanjin

Good

sharktera's picture
25 pencils
sharktera

xixixixixixixix, it's nice

Guest's picture
Guest

Snore.

Guest's picture
Guest

cheap laughs make the world go round. good enough.

uncletui's picture
65 pencils
uncletui

so hot..........

Guest's picture
Guest

TV & Radio ? where's the electricity?