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Pringles Hot & Spicy: Hot air balloon

Pringles Hot & Spicy: Hot air balloon
Your rating: None Average: 6.9 (44 votes)

Advertising Agency: Callegari Berville Grey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Account Supervisor: Ben Corah
Illustrator: Claudio Luparelli/Artout
Photographer: Riccardo Bagnoli
Advertiser's Supervisor: Paul Sweeney
Published: March 2008

54 Comments

bknowlden's picture 3680 pencils

Odd, but pretty cool I guess.

dbrown6986's picture 58 pencils
thirty6chambers's picture 1472 pencils

jinx!

Kateter's picture 2040 pencils

my first thought exactly.

bknowlden's picture 3680 pencils

Menno Kluin rocks !!!

thirty6chambers's picture 1472 pencils
JFDreamer's picture 172 pencils

No more desaturated/cloudy sky ads please!!

Funny idea. Not the same as the bubble-gum one.

keep smilling

Crisp One's picture 2031 pencils

i love it, the dark clouds are necessary to let the flame pop from the page, so you get it faster.

Jumo's picture 598 pencils

Not so necessary.
All i see is a sad and dull ad.
But good idea !!

---
Jumo,
Art Director FP7 Morocco

ha_penny_bit's picture 24 pencils

yeah, great visual. like it.

amsterdam73's picture 374 pencils

funny. not exactly the same as Hubba Bubba, but does look quite similar...

jazarah's picture 1270 pencils
Jet Propulsion Lab's picture 10719 pencils

I laughed out LOUD on this one!
Love it.
And to echo a few others above me, this is NOT the same as the bubble gum ad. Similar execution, sure. But totally different concept. And I have no problem with it whatsoever.
But more than anything else, I love this one because it's not yet another "tongue" ad! And of course, it has a LOGO on the page!!!

Kateter's picture 2040 pencils

hmmmmm....

a: 'look, this gum makes so big bubbles I can fly away'
b: 'look, this pringles are so hot I can fuel the baloon and fly away'

c'mon, clearly a rip-off. changing a product doesn't make a different concept.

Jet Propulsion Lab's picture 10719 pencils

"...changing a product doesn't make a different concept"???

You sound like someone who indulges in creativity as a way of entertaining yourself. A hobby!
You're simply comparing the end results (execution) of two creative concepts originated from completely different places (briefs) with different messages. I believe this is a legitimate work done by a group of professionals at a legitimate ad agency. Not as a hobby. These guys didn't simply switch products just to entertain themselves...
It just amazes me that you seriously think that these guys simply "changed the product" so they can do an ad that shows a person flying away in a bubble gum fashion.
Again, the two ads do resemble each other in the end, but they each solve a problem from a different perspective derived from two completely different selling propositions.
I DO have a problem when two ads look almost exactly the same (sometimes with equally identical headlines) that are basically selling the same product, service or message. But to you, it's ALL about how the ads look in the end no matter what. And that's just crazy talk!

LeeHarvey's picture 3085 pencils

Damn you're good!

Kateter's picture 2040 pencils

hmmmm.... nope. still no relevant argument there.

in my mind it remains a rip-off.

LeeHarvey's picture 3085 pencils

Well, then your mind is narrow...

Jet Propulsion Lab's picture 10719 pencils

No relevant argument???
Do you even know the meaning of the word "relevant?" Which part of my comment was so disconnected from the subject at hand? Can you at least pry open that mind of yours and share what's inside with the rest of the world? Although, I have a feeling that you are not capable of carrying on an intelligent discussion with anybody else.

Prove me wrong.

Kateter's picture 2040 pencils

You talk about two different concepts – none mentioned in your post.
You talk about different perspectives – none mentioned in your post.
You talk about different messages – none mentioned in your post.
You talk about different problem solving – none mentioned in your post.

Jet Propulsion Lab's picture 10719 pencils

If you can't even deduce what I was getting at, you're in a much more serious trouble than you realize. Aren't all those points so OBVIOUS in my comment? Do you really need to be spoon-fed EVERY SINGLE POINT of people's argument? You seriously don't understand what those two different concepts I was referring to?

Now I KNOW why you can't have a straight debate with anybody.
You don't even know HOW to present your own case, other than to say "it's a ripoff!!!"

You tire me.

Kateter's picture 2040 pencils

yes, I need to be spoon-fed.
yes, I'm in much more serious trouble than I realize.
yes, I can't deduce.

now lets hear it from you. arguments?

so far all I got from you are insults and spitting.

Jet Propulsion Lab's picture 10719 pencils

Okay, I'll give you one final chance to redeem yourself.
I'll give you the beginning of a sentence and you can fill in the rest for us. "It remains a rip-off in my mind because..." Now, go. (Of course I'm referring to YOUR second comment in response to mine, in case you forgot.)

This is your chance to make your own intelligent case. I've already made mine.

I'm all ears.

360 grados's picture 297 pencils

coool

gmint7's picture 2679 pencils

:::J:::
OMG
ILOVE THIS
i LOL too when i first see it..

im still laughin..

:::J:::

JarradKevin's picture 20 pencils

Love it!

___________________________
http://www.jarradkevin.com/

the killer's picture 1488 pencils

its kinda first thought, but love the excecution.

your work is your identity.
http://harshikcreations.blogspot.com/

73pixels's picture 150 pencils

Archive material

copywriter_n's picture 52 pencils

weird but finally one more execution for hot food

everartz's picture 7251 pencils

imagine this is really happening! this is funny ...xD
--
Everartz

| Everartz |

Duckman's picture 509 pencils

It's great. Love that surrealism.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Jovana's picture 30 pencils

/Bizarrooo.
but cool..
i liked

Misstree's picture 401 pencils

I'm sick of these visual pyrotechnic ads...why can't v ever have simple, effective thoughts???

.............................

Not all who wander are lost.

Ad_Man's picture 832 pencils

or similar to:

http://adsoftheworld.com/forum/exhibition/heinze

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

LeeHarvey's picture 3085 pencils

Okay, THIS one IS in a way similar. Mister kateter, are you paying attention? Thx pablito

mmackinven's picture 1074 pencils

Hot air balloon ads for hot stuff is done over and over and over and over and over...

Vicomte's picture 287 pencils

Hot=fire=old idea
Only the execution is new

ashish07's picture 44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish

ashish07's picture 44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish

ashish07's picture 44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish

ashish07's picture 44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish

ashish07's picture 44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish

mmackinven's picture 1074 pencils

It was done well before you done it too...

funky_frogii's picture 2548 pencils

nice one...............

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Umber Jamber's picture 10 pencils

Um, this is exactly the same ad as the bubblicious ad.

I get that one is making the balloon and one is making the balloon hot, but that's the ONLY difference. The concept and execution is pretty much exactly the same.

Explain to me, with a straight face, how it's different.

They should at least give menno a slash.

ashish07's picture 44 pencils
ashish07's picture 44 pencils

i will done before..

ashish

ashish07's picture 44 pencils

u chitter first u see my ad..
http://adsoftheworld.com/forum/exhibition/heinze

ashish

creativewannabe's picture 81 pencils

Ashish, I think everyone gets your point, and yes,the work is amazingly similar.

mmackinven's picture 1074 pencils

ashish07 your one was done after this one http://ineeda-advertise.blogspot.com/ and whats chitter?

robot-rock's picture 813 pencils

la ejecucion es divertida, la direccion de arte tambien esta chevre.

[ http://eltubedeyou.blogspot.com ]

bnovoa20's picture 40 pencils

how about this

http://www.drivenfaroff.com/wp-content/2007/04/circasurvive.jpg

stealing from illustrators!

gmint7's picture 2679 pencils

:::J:::
woaw

:::J:::

Guest's picture

yeah, came her to say that. this concept was stolen from esao andrews.

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