Pringles Hot & Spicy: Hot air balloon

Advertising Agency: Callegari Berville Grey Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Account Supervisor: Ben Corah
Illustrator: Claudio Luparelli/Artout
Photographer: Riccardo Bagnoli
Advertiser's Supervisor: Paul Sweeney
Published: March 2008

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54 comments

bknowlden's picture
bknowlden
3647 pencils

Odd, but pretty cool I guess.

thirty6chambers's picture
thirty6chambers
1464 pencils

jinx!

Kateter's picture
Kateter
2020 pencils

my first thought exactly.

bknowlden's picture
bknowlden
3647 pencils

Menno Kluin rocks !!!

thirty6chambers's picture
thirty6chambers
1464 pencils
JFDreamer's picture
JFDreamer
176 pencils

No more desaturated/cloudy sky ads please!!

Funny idea. Not the same as the bubble-gum one.

Crisp One's picture
Crisp One
2007 pencils

i love it, the dark clouds are necessary to let the flame pop from the page, so you get it faster.

Jumo's picture
Jumo
592 pencils

Not so necessary.
All i see is a sad and dull ad.
But good idea !!

---
Jumo,
Art Director FP7 Morocco

ha_penny_bit's picture
ha_penny_bit
24 pencils

yeah, great visual. like it.

amsterdam73's picture
amsterdam73
374 pencils

funny. not exactly the same as Hubba Bubba, but does look quite similar...

jazarah's picture
jazarah
1262 pencils

I like it

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I laughed out LOUD on this one!
Love it.
And to echo a few others above me, this is NOT the same as the bubble gum ad. Similar execution, sure. But totally different concept. And I have no problem with it whatsoever.
But more than anything else, I love this one because it's not yet another "tongue" ad! And of course, it has a LOGO on the page!!!

Kateter's picture
Kateter
2020 pencils

hmmmmm....

a: 'look, this gum makes so big bubbles I can fly away'
b: 'look, this pringles are so hot I can fuel the baloon and fly away'

c'mon, clearly a rip-off. changing a product doesn't make a different concept.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"...changing a product doesn't make a different concept"???

You sound like someone who indulges in creativity as a way of entertaining yourself. A hobby!
You're simply comparing the end results (execution) of two creative concepts originated from completely different places (briefs) with different messages. I believe this is a legitimate work done by a group of professionals at a legitimate ad agency. Not as a hobby. These guys didn't simply switch products just to entertain themselves...
It just amazes me that you seriously think that these guys simply "changed the product" so they can do an ad that shows a person flying away in a bubble gum fashion.
Again, the two ads do resemble each other in the end, but they each solve a problem from a different perspective derived from two completely different selling propositions.
I DO have a problem when two ads look almost exactly the same (sometimes with equally identical headlines) that are basically selling the same product, service or message. But to you, it's ALL about how the ads look in the end no matter what. And that's just crazy talk!

LeeHarvey's picture
LeeHarvey
3045 pencils

Damn you're good!

Kateter's picture
Kateter
2020 pencils

hmmmm.... nope. still no relevant argument there.

in my mind it remains a rip-off.

LeeHarvey's picture
LeeHarvey
3045 pencils

Well, then your mind is narrow...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No relevant argument???
Do you even know the meaning of the word "relevant?" Which part of my comment was so disconnected from the subject at hand? Can you at least pry open that mind of yours and share what's inside with the rest of the world? Although, I have a feeling that you are not capable of carrying on an intelligent discussion with anybody else.

Prove me wrong.

Kateter's picture
Kateter
2020 pencils

You talk about two different concepts – none mentioned in your post.
You talk about different perspectives – none mentioned in your post.
You talk about different messages – none mentioned in your post.
You talk about different problem solving – none mentioned in your post.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

If you can't even deduce what I was getting at, you're in a much more serious trouble than you realize. Aren't all those points so OBVIOUS in my comment? Do you really need to be spoon-fed EVERY SINGLE POINT of people's argument? You seriously don't understand what those two different concepts I was referring to?

Now I KNOW why you can't have a straight debate with anybody.
You don't even know HOW to present your own case, other than to say "it's a ripoff!!!"

You tire me.

Kateter's picture
Kateter
2020 pencils

yes, I need to be spoon-fed.
yes, I'm in much more serious trouble than I realize.
yes, I can't deduce.

now lets hear it from you. arguments?

so far all I got from you are insults and spitting.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Okay, I'll give you one final chance to redeem yourself.
I'll give you the beginning of a sentence and you can fill in the rest for us. "It remains a rip-off in my mind because..." Now, go. (Of course I'm referring to YOUR second comment in response to mine, in case you forgot.)

This is your chance to make your own intelligent case. I've already made mine.

I'm all ears.

360 grados's picture
360 grados
305 pencils

coool

gmint7's picture
gmint7
2685 pencils

:::J:::
OMG
ILOVE THIS
i LOL too when i first see it..

im still laughin..

:::J:::

JarradKevin's picture
JarradKevin
20 pencils

Love it!

73pixels's picture
73pixels
159 pencils

Archive material

copywriter_n's picture
copywriter_n
52 pencils

weird but finally one more execution for hot food

everartz's picture
everartz
7603 pencils

imagine this is really happening! this is funny ...xD
--
Everartz

| Everartz |

Duckman's picture
Duckman
520 pencils

It's great. Love that surrealism.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Jovana's picture
Jovana
30 pencils

/Bizarrooo.
but cool..
i liked

Misstree's picture
Misstree
425 pencils

I'm sick of these visual pyrotechnic ads...why can't v ever have simple, effective thoughts???

.............................

Not all who wander are lost.

Ad_Man's picture
Ad_Man
828 pencils

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay, THIS one IS in a way similar. Mister kateter, are you paying attention? Thx pablito

mmackinven's picture
mmackinven
1587 pencils

Hot air balloon ads for hot stuff is done over and over and over and over and over...

Vicomte's picture
Vicomte
287 pencils

Hot=fire=old idea
Only the execution is new

ashish07's picture
ashish07
44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07's picture
ashish07
44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07's picture
ashish07
44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07's picture
ashish07
44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

ashish07's picture
ashish07
44 pencils

i have done 2 month before....see my ad...in adsoftheworld.com(forum)(exbhition)...the brand is-heinze(just hot).ok.see my work...you are chitter man and your ad agency...think own concept and then after do.ok.

mmackinven's picture
mmackinven
1587 pencils

It was done well before you done it too...

funky_frogii's picture
funky_frogii
2538 pencils

nice one...............

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Umber Jamber's picture
Umber Jamber
10 pencils

Um, this is exactly the same ad as the bubblicious ad.

I get that one is making the balloon and one is making the balloon hot, but that's the ONLY difference. The concept and execution is pretty much exactly the same.

Explain to me, with a straight face, how it's different.

They should at least give menno a slash.

ashish07's picture
ashish07
44 pencils

i will done before..

ashish07's picture
ashish07
44 pencils
creativewannabe's picture
creativewannabe
81 pencils

Ashish, I think everyone gets your point, and yes,the work is amazingly similar.

mmackinven's picture
mmackinven
1587 pencils

ashish07 your one was done after this one http://ineeda-advertise.blogspot.com/ and whats chitter?

robottttrockkkk's picture
robottttrockkkk
814 pencils

la ejecucion es divertida, la direccion de arte tambien esta chevre.

[ http://eltubedeyou.blogspot.com ]

bnovoa20's picture
bnovoa20
38 pencils

how about this

http://www.drivenfaroff.com/wp-content/2007/04/circasurvive.jpg

stealing from illustrators!

gmint7's picture
gmint7
2685 pencils

:::J:::
woaw

:::J:::

Guest's picture
Guest

yeah, came her to say that. this concept was stolen from esao andrews.

Thomas Herick's picture
Thomas Herick

All these people saying how this ad copies. Yeah, sure, the concept has been done. But when you look past the story of the piece and just look at the design elements, you can see its actually quite unique.

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