Pringles: Cheese

Surprisingly crispy.

Advertising Agency: Grey Hong Kong / Grey Singapore
Executive Creative Directors: Keith Ho
Creative Directors: Keith Ho
Art Directors: Koh Hwee Peng, Leo Yeung
Copywriters: Alfred Wong, Tony Chan

August 2009


everartz's picture
7609 pencils

that doesnt look like crispy at all by the way... total failure

| Everartz |

bubblestheclownfish's picture
614 pencils

Agreed - looks dry in all cases. Or would work better titled "Surprisingly made of glass". Not so good. Besides - why would I be surprised that my Pringles were crispy? I'd EXPECT my chips to be crispy. Are chips in Singapore usually soggy? Also - what's the benefit? Maybe if they were tastier than other chips or had a nice potato flavour - but crispy is an expected characteristic.

Guest's picture

I'm sure a lot of people will associate crispy cheese with stale, old cheese. Not very appealing.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

guyz.....itz not create the crispy appeal.....but yes.....its works, im feeling hungry..lolz


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